THC Drinks Education

On June 4, the Network of Applied Pharmacognosy and MoreBetter unveiled Cohort 2 of the largest real-world cannabis beverage study to date — more than 5,000 participants across 20 brands....

A new longitudinal study found that when cannabis consumers had access to a drinkable alternative, their smoking rate dropped by nearly a quarter — on its own. No intervention needed....

Brand reputation accounts for 1.8% of the purchase decision in infused beverages. Flavor accounts for 21.3%. The largest ongoing real-world study of the category makes the operator implication clear: in...