23rd State Real-World Infused Beverage Study · 2026

The data is in.
FRESH PRESS
Perry works.

In a 22-day real-world study powered by MoreBetter™, participants reported statistically significant improvements across every key wellness metric — without meaningful intoxication or hangover.

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Top Study Findings — All Results Statistically Significant (p < .05)
−38% alcohol
Probability of drinking alcohol dropped on days participants chose Fresh Press Perry
+32% well-being
WHO-5 Well-Being Index rose from 46.2 → 60.9, exceeding the minimally important difference threshold
+46 min sleep
Extra minutes of sleep per night, with three independent sleep metrics all improving together
−55% depression
DASS-21 depression scores, with stress and anxiety each dropping approximately 50%
+21% productivity
More productive days — equivalent to 26 additional productive minutes daily

In a real-world observational study, participants reported these outcomes. Not a clinical trial. Not intended to diagnose, treat, cure, or prevent any condition.

114
Enrolled
Participants
22
Study
Days
7 + 14
Days Baseline
+ Product Use
5
Validated
Instruments
6
Wellness
Domains
About The Study

A rigorous 22-day observational study, measuring real lives.

MoreBetter's Real-World Infused Beverage Study tracked participants across a baseline week without Fresh Press Perry, followed by 14 days of product use — with daily and weekly assessments measuring well-being, sleep, stress, anxiety, depression, pain, productivity, and alcohol use. All inferential analysis used longitudinal mixed-effects models. Results were significant on both statistical and clinically meaningful thresholds.

Outcome Data

Six domains. Six statistically significant wins.

Well-Being · WHO-5 Index
+32%
46.15 → 60.93 · +14.78 pts

Participants crossed from "poor well-being" into "good well-being" on the globally validated WHO-5 scale. The effect was consistent across every demographic subgroup — no moderating factors by gender, dose, age, or weight.

✓ p < .05  ·  Exceeds WHO-5 minimally important difference
Stress, Anxiety & Depression · DASS-21
−55%
Depression 10.25 → 4.60

Depression scores fell 55%. Stress dropped 49.77% and anxiety 50.59% — all statistically significant. Stress and anxiety results were consistent across every demographic subgroup, confirming broad-based efficacy.

✓ p < .05  ·  All three DASS-21 subscales significant
Sleep · Three Independent Metrics
+46 min
6:28 → 7:14 hours per night

Participants gained 46 minutes of sleep per night. Sleep quality rose 23.55% and ease of falling asleep improved 23.51%. PROMIS Sleep Disturbance shifted from Mild to None-to-Slight category.

✓ p < .05  ·  Meets PROMIS 5-point clinical threshold
Alcohol Use · Daily Tracking
−38%
28.43% → 17.67% probability on use days

On days participants chose Fresh Press Perry, the probability of also drinking alcohol dropped nearly 40%. Participants most frequently selected it over alcohol at day's end and in social settings.

✓ p < .05  ·  Behavioral substitution, not medical treatment
Pain · Daily Average
−16%
3.90 → 3.28 on 0–10 scale

Average daily pain dropped 16% on product-use days. Nearly half of participants (48%) reported a positive impact on their pain experience. Back, neck, shoulder, and knee pain were the most commonly tracked locations.

✓ p < .05  ·  Self-reported pain scale
Productivity · Hours + Probability
+26 min
64.99% → 78.73% probability of productive day

The probability of reporting a productive day rose 21%. Participants also logged 26 more productive minutes per day on average — directly challenging assumptions about cannabis and next-day function.

✓ p < .05  ·  Probability + hours both significant
Sleep Deep Dive

Three metrics. One conclusion: better nights.

+46
Minutes of sleep
gained per night
(6:28 → 7:14)
+23.55%
Sleep Quality — Participants rated sleep quality 1.16 points higher on a 0–10 scale on product-use nights compared to nights without Fresh Press Perry.
+23.51%
Ease of Falling Asleep — Scores improved 0.72 points (3.07 → 2.35) from "harder" toward "much easier than usual."
−10.7%
PROMIS Sleep Disturbance — Standardized T-scores dropped 6.08 points (56.8 → 50.72), crossing from the "Mild" category into "None to Slight" — meeting the 5-point clinical threshold.
Consumer Sentiment

They liked it. And they came back for more.

Beyond the clinical outcomes, the product delivered on taste and experience — which matters just as much when someone is standing in front of a shelf deciding what to reach for.

Liked the taste
82%
Met/exceeded expectations
93%
Would recommend
89%
Plan to keep drinking
73%
Didn't taste cannabis
80%
87%
Felt safer or much safer than alcohol regarding health consequences
74%
Agreed anxiety had less impact on them after consuming Fresh Press Perry
73%
Reported their overall days were better on product-use days vs. non-use days
58%
Would consider using Fresh Press Perry as a regular replacement for alcohol
95%
Of intoxication reported was barely noticeable to manageable — no meaningful impairment
97.6%
Enjoyed the study & would participate again
84.1%
Want to be or might want to be a Brand Ambassador
95.1%
Would track product use to earn loyalty points
63%
Rated Fresh Press Perry better or much better than other cannabis beverages
In Their Own Words

What participants said.

"Fresh press perry is so good and so worth the money — it actually took my pain away for many hours and made life easier to face. It eased my pain. It eased my anxiety and every day I was very calm about most things."

Study Participant · Review #2

"This product is first of all, extremely delicious. It's crisp and refreshing. Also, I saw a decrease in anxiety, pain, stress, frustration. I felt more energetic. My sleep was better. I felt more open to my education and creativity. I overall love this product, so much."

Study Participant · Review #11

"This is a crisp, fresh, delicious beverage without any residual cannabis flavor. It delivers the relaxation that I wanted, at very low calories, with no hangover or ill effects."

Study Participant · Review #75

"Loved the taste and relaxation effects. Perfect for winding down after a long day or to drink before bed."

Study Participant · Review #28

"A surprisingly light, crisp, and refreshing cider with a beautiful balance of THC and CBG. Leaves you feeling as light and bubbly as the drink itself, but never foggy!"

Study Participant · Review #78

"The lack of a hangover is an absolute game changer — no headaches, no general feeling of ill health, and crucially, much lower calories. I just overall feel more relaxed with less negative consequences."

Study Participant · Review Response
Evidence-Driven Value
When consumers see the data, they're willing to pay more for what actually works.

The study revealed a powerful commercial insight: scientific evidence isn't just a credibility signal — it's a pricing lever. Participants who understood the outcomes changed their willingness-to-pay meaningfully.

73.2%
of participants

Would pay more for Fresh Press Perry vs. other functional beverages if shown scientific data on outcomes and benefits

+$7.17
avg. per unit

Additional willingness-to-pay when shown real-world study data — a 65% evidence-driven premium on the $11 baseline WTP

89%
recommendation rate

Combined with a 73.2% continuation rate, signals a strong repeat and referral base for loyalty program activation

All claims on this page are derived from a real-world observational study conducted by MoreBetter (February 2026), in which participants reported outcomes during 22 days of tracked product use. Study language reflects participant self-report: "In a real-world observational study, participants reported…" This is not a clinical trial. No causality is implied. No diagnoses, treatments, cures, or preventions are claimed. Alcohol-use reduction reflects behavioral choice, not medical cessation. WHO-5 language reflects "statistically significant improvement in well-being." PROMIS results reflect category shift (Mild → None to Slight). For PROMIS sleep data: the high-use consistency group improved most; "most participants" framing applies rather than "all demographics." This product contains hemp-derived Delta-9 THC. For use by adults 21+ only. Keep out of reach of children. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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