The Science Behind SHAKE 24k Gold — 23rd State
Real-World Data Study · Powered by MoreBetter

Backed by
Science.
Felt every day.

The MoreBetter SHAKE "24k" Gold Real-World Infused Beverage Study — Cohort 2

87 Participants
22 Day Study Period
435+ Daily Check-ins
Feb 2026 Report Published
The Finding

In a 22-day real-world observational study conducted by MoreBetter, participants who used SHAKE "24k" Gold reported a statistically significant 42% improvement in well-being — alongside dramatically lower depression, anxiety, and stress scores, better sleep across three independent measures, and a 38% increase in next-day productivity. No meaningful intoxication. No hangover.

01
WHO-5 Well-Being Index

Your well-being,
measurably better.

Primary Outcome · Statistically Significant (p < .05) +42%
Improvement in WHO-5 Well-Being Score
Participants moved from 44.65 to 63.26 on the WHO-5 Well-Being Index — a validated global clinical instrument. This 18.61-point gain exceeded the minimally important difference threshold by more than 4× and crossed from "poor well-being" into "good well-being" territory.
p < .05 · WHO-5 MID threshold: 10% · Observed: 41.68% · N = 87
Use Consistency Effect

The more consistently participants used the product, the greater their well-being gains.

Low (1×/wk) +22%
Average (2.5×/wk) +30%
High (4×/wk) +42%

The effect was consistent across gender, age, weight, and dose — meaning this product works broadly, not just for a narrow profile of users.

44.65Baseline (No Product)
63.26Final Score (With Product)
+18.61 ptsAbsolute Point Gain
4× aboveMID Threshold
02
Depression · Anxiety · Stress Scale (DASS-21)

Less stress. Less anxiety.
Less depression.

11.31 before
↓
5.63
Depression
−50.2%

Mild → Normal category

14.51 before
↓
8.35
Stress
−42.4%

Mild → Normal (remained)

6.29 before
↓
2.65
Anxiety
−57.9%

Normal (remained)

All three DASS-21 subscales improved significantly (p < .05) with no interaction effects across age, gender, weight, or dose — consistent results across every type of participant.

03
Three Independent Sleep Measures

Better nights.
Every measure agreed.

Sleep Duration
+25 min
Extra Sleep Per Night

Average sleep rose from 6:49 to 7:14 — statistically significant (p < .05).

6.18% total change in sleep time
Sleep Quality (0–10 scale)
+19 %
Improvement in Rated Quality

Sleep quality rose from 5.03 to 6.0 on a 10-point scale (p < .05).

+0.97 point improvement · N = 87
Ease of Falling Asleep
+17 %
Easier to Fall Asleep

Ability to fall asleep improved from 3.04 to 2.52 on a 1–5 scale (lower = easier) — significant (p < .05).

0.52 point improvement

Three independent sleep metrics improving together is convergent evidence — supporting a 'better nights' claim backed by multiple validated measures, not just a single data point.

PROMIS 8bValidated Sleep Tool
55.27 → 50.66PROMIS Score (−4.62 pts)
Mild → SlightPROMIS Category Shift
p < .05Statistical Significance
04
Productivity — Probability + Hours

The impairment myth,
shattered by data.

Probability of a Productive Day +38%
Increase in Productive Day Probability
The odds of reporting a productive day rose from 56.49% to 78.01% — a 21.52 percentage-point increase (p < .05).
56.49% → 78.01% · N = 87
Productive Hours Per Day +63 min
More Productive Hours Daily
Productivity hours climbed from 5 hrs 3 min to 6 hrs 6 min — a full extra hour of output every day (p < .05).
05:03 → 06:06 · 20.97% change
Overall Day + Mood +8.7%
Better Mood on Product Days
Product-use days were rated statistically higher overall (3.39 → 3.67) and mood improved from 3.33 to 3.61 on a 1–5 scale (p < .05).
Overall Day: +8.29% · Mood: +8.66%
05
Consumer Safety Profile

Enjoy the moment.
Not the aftermath.

Intoxication Severity
100%
Of intoxication reports: barely noticeable to manageable

The model shows participants were statistically unlikely to feel intoxicated (p < .05). Of all 67 "yes" responses across the full study period, every single one was rated mild or manageable — never severe.

Hangover Effects
96%
Of all responses reported no hangover

Participants were statistically unlikely to report a hangover (p < .05). 83 of 87 participants reported positive effects, averaging 4.11 occasions over the 14-day product phase.

vs. Alcohol — Intoxication
64%
Said less intoxicating than alcohol (p < .05)

Among drinkers who compared the two, nearly two-thirds found SHAKE "24k" Gold significantly less intoxicating than their usual alcoholic beverage.

Health Safety Perception
81%
Said safer or much safer than alcohol for health

Participants self-reported feeling the product is a healthier choice. 48.9% said they would consider using it as a regular replacement for their usual alcoholic beverage.

From the Study — Participant Reviews Unedited · MoreBetter Study 2026

"Shake 24k makes me feel more well rounded and balanced while lifting my mood and reducing pain and discomfort. It improves my sleep quality while putting a little sparkle and joy in my life."

Participant #03

"It kicks in fairly quick, lasts 3–4 hours and although I didn't feel intoxicated or very high, it seems to be relaxing, no negative side effects like paranoia or anxiety. I slept well and it definitely helped relieve stress and put me in a better mood."

Participant #16

"I really enjoy the light barely there flavor and how there's no side effects like a hangover or headache which I always get with alcohol. I like how calm and relaxed I feel — I can take my mind off things and just be."

Participant #36

"It's a perfectly portable additive to make your favorite beverages make you feel better without compromising the taste of the drinks you love. The dose is gentle and customizable for any user."

Participant #53
+
Data as a Differentiator

The proof makes it
worth more.

Willingness to Pay More
65.6%

Of participants said they would pay more versus other functional beverages — after being shown scientific data on real-world outcomes.

Evidence-Driven Premium
+$10.90

Average extra per unit participants would pay when shown performance data. On a $21.59 baseline, that is a 51% evidence-driven premium.

Brand Advocacy
85.9%

Want to be or might want to be a Brand Ambassador for 23rd State. 90.6% enjoyed the study and would participate in future research.

Ready to experience it yourself?

Your SHAKE is waiting.

86% of study participants said SHAKE "24k" Gold met or exceeded expectations. 75% would recommend it.

Shop SHAKE Our Story

Study Attribution & Legal Disclaimer. All outcomes referenced on this page are drawn from a real-world observational study conducted by MoreBetter (Report Date: February 26, 2026). In a real-world observational study, participants reported the findings summarized here. This study is observational and not a randomized controlled trial. Results reflect participant self-report and do not establish causation. No claims on this page constitute diagnosis, treatment, cure, or prevention of any disease or medical condition. DASS-21 results are framed as participants feeling "less stressed / less anxious / less depressed" and are not treatment outcomes. PROMIS Sleep Disturbance improved by 4.62 points; the 5-point clinical threshold for minimally important difference was not reached — category shift from Mild to None/Slight is noted. Alcohol displacement claims are not made; study data showed no statistically significant reduction in alcohol consumption. This product contains hemp-derived Delta-9 THC and CBG. For use by adults 21+ only. Keep out of reach of children. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Please consume responsibly.