Blush Crush Infused Bubbly Is Here — And It Just Changed the Way We Celebrate
We've always believed that what you drink should feel as intentional as the moments you're celebrating. That's exactly why we're thrilled to share that our newest product — Blush Crush Infused Bubbly in 750mL bottles — was recently featured on Nombase (BevNET's CPG newswire), one of the most respected platforms covering innovation in the food and beverage industry.
This is more than a product launch. It's a statement about what cannabis beverages can — and should — be.
What Is Blush Crush?
Blush Crush Infused Bubbly is a sparkling cannabis beverage inspired by the elegance of vintage wines. Available in a wine-format 750mL bottle, it's designed for sharing, savoring, and marking life's special moments with something that actually feels special.
Each bottle contains 10mg THC and 10mg CBG — a balanced cannabinoid pairing that sets it apart from the typical single-cannabinoid products flooding the market right now.
The Flavor Profile: Complex, Layered, and Completely Intentional
We didn't cut corners when developing the taste of Blush Crush. The flavor journey starts with lush grape varietals and golden apricot sweetness, then opens into creamy vanilla warmth. From there, earthy notes of white cedar ground the experience, while bright accents of lemon and peppercorn keep things lively. Inspired by classic vintage wines, we worked in a touch of sweet vermouth and tannin to create a dry, balanced finish that lingers.
The result is something familiar yet unexpected — a sparkling beverage that feels right at home at a dinner party, a toast, or a slow evening at home.
Why THC + CBG?
The cannabinoid blend in Blush Crush is purposeful. THC brings the relaxing, mood-lifting qualities most people are familiar with. CBG — often called the "mother of all cannabinoids" — contributes focus-enhancing and energizing effects that balance the experience rather than amplify sedation.
Together, they create an elevated, clear-headed feeling that lets you stay present in the moments that matter. No overwhelm. No hangover. Just a good time.
Real Ingredients, Nothing Artificial
Blush Crush is made with high-quality, natural ingredients: carbonated water, cane sugar, lemon juice concentrate, grape juice concentrate, apricot juice concentrate, natural flavors and extracts, hemp-derived emulsion, salt, and phosphoric acid. It's low in calories with zero artificial ingredients.
Every batch is third-party tested for quality, potency, and compliance. Scan the QR code on the bottle to access full lab results — because transparency isn't a bonus feature for us, it's the baseline.
Why the 750mL Format Matters
The wine bottle format is a deliberate choice. Most cannabis beverages live in the canned, single-serve space — which we love and aren't leaving behind (Blush Crush is also coming in 4-packs of 12oz cans). But there's something different about a 750mL bottle.
It signals occasion. It invites you to slow down, pour a glass, and share something with the people around you. It says: this moment is worth celebrating.
As our founder Leah Kollross put it: "The 750mL bottle format brings an element of sophistication to cannabis consumption, making it perfect for toasts, dinner parties, and any occasion that calls for something special."
A Growing Movement Toward Intentional Alternatives
Blush Crush didn't emerge in a vacuum. Consumer demand for alcohol alternatives that still feel celebratory has grown significantly, and the cannabis beverage space is responding. People want options that match the ritual of opening a bottle of wine — the pour, the clink of glasses, the shared experience — without the alcohol.
That's the gap Blush Crush was built to fill.
Where to Find Blush Crush
Blush Crush 750mL bottles are available now at 23state.com and coming soon to select retail locations nationwide.
Whether you're planning a dinner, hosting friends, or simply treating yourself to an elevated evening, Blush Crush is ready when you are.
For adult use only. Must be 21+ to purchase. Please consume responsibly. Products contain 0.3% THC or less in compliance with federal regulations.
