23rd State's SHAKE Featured in GreenState’s 2025 Cannabis Gift Guide

In the cannabis world, there are moments that remind us why we do what we do—moments when innovation meets recognition, when creativity meets community, and when small but meaningful steps forward get noticed by voices that shape the culture. Today, we’re celebrating one of those moments.

We are incredibly honored that GreenState has included 23rd State’s SHAKE in its 2025 Best Cannabis Gifts Guide, a curated list of standout products selected to help consumers find the most unique, joyful, and trusted cannabis gifts for the year ahead.

You can explore the full guide here:
👉 Best Cannabis Gifts of 2025

This recognition means a lot—not just because SHAKE made the list, but because GreenState continues to set the standard for credible, consumer-friendly cannabis journalism. Being recognized by a publication that consistently uplifts thoughtful innovation across the industry is truly something to celebrate.

In this post, we want to give a heartfelt thank-you to the GreenState editorial team, reflect on what makes SHAKE special, and share why features like this matter so much for the future of cannabis beverages and consumer education.

A Big Thank You to GreenState for Highlighting Innovation in Cannabis

GreenState has long stood at the intersection of cannabis culture, education, and consumer trends. Their annual gift guide is a widely read, trusted resource that helps shoppers explore the best new products in the ever-expanding cannabis space.

For 23rd State, being included in this guide is more than a placement—it’s a recognition of the work, intention, and heart that have gone into developing a product that truly brings something new to the market.

SHAKE is playful. It’s elevated. It’s fun. It’s also designed with precision and consistency so that consumers know exactly what they’re getting each time they add a touch of sparkle to a drink or mocktail.

So, to the entire GreenState team:
Thank you for seeing the magic in SHAKE and for continuing to highlight brands and products working to make cannabis more accessible, enjoyable, and beautifully crafted.

Why SHAKE Stood Out in the 2025 Gift Guide

With so many incredible products emerging across the cannabis industry, standing out is no small feat. SHAKE earned its place in the 2025 guide because it successfully merges creativity, simplicity, and experience—three elements consumers increasingly seek in modern cannabis products.

Here’s what makes SHAKE gift-worthy:

1. It Makes Any Drink a Celebration

SHAKE adds edible glitter AND THC to any beverage—turning the simplest seltzer, lemonade, mocktail, cocktail, or tea into a sparkling, shimmering experience.
It’s festive, approachable, and wildly fun to share at gatherings.

This makes it the perfect holiday or year-round gift, especially for:

• hosts and hostesses

• friends who love craft cocktails

• consumers exploring lighter, faster-acting THC beverages

• anyone looking for something unique and conversation-worthy

2. A Perfect Entry Point for New Cannabis Consumers

The cannabis beverage market is rapidly growing, but many new consumers still feel uncertain about dosing, strength, and effects.
SHAKE simplifies everything.

With precise dosing and clear instructions, SHAKE gives people the chance to try THC in a friendly, low-pressure, high-delight format. Rather than intimidating, it’s accessible—something GreenState consistently champions through its consumer education mission.

3. A Microdose Made Magical

SHAKE was intentionally designed for microdosing. Whether someone wants just a hint of THC to relax after a long day or a small boost to elevate a social experience, SHAKE provides consistency in a way traditional edibles often struggle with.

And unlike infused beverages with fixed dosing, SHAKE lets people choose exactly how much they want to add to their drink.

4. A New Category of Experience: Edible Glitter + THC

There’s THC.
There’s glitter.
And then there’s SHAKE—a combination that didn’t exist before.

It’s a category-bending enhancer that's equal parts aesthetic and functional. This uniqueness is exactly why GreenState’s editors saw it as an exciting new option for gifting in 2025.

The Rising Popularity of Cannabis Gifting in 2025

The cannabis gift market has grown dramatically over the past few years. As legalization expands and normalization continues, cannabis has become:

• a wellness gift

• a lifestyle gift

• a celebration gift

• a self-care gift

• a craft beverage gift

People are gifting cannabis products the same way they gift wine, coffee, craft chocolate, or artisanal mocktails.

And THC beverages—especially customizable enhancers like SHAKE—are one of the fastest-growing categories.

GreenState’s annual guide reflects this cultural shift. Their editors curate products that aren’t just trendy—they’re thoughtfully made, safe, enjoyable, and aligned with what modern consumers are looking for: creativity, quality, and intention.

For SHAKE to be included among those top selections reinforces not only the product's strength, but the broader movement toward beverages as an essential part of the cannabis experience.

How SHAKE Enhances Any Celebration (and Why That Matters)

Gifting is ultimately about creating moments.
And SHAKE is designed to do exactly that.

Whether someone is hosting a holiday brunch, toasting a birthday, elevating a girls' night in, or simply winding down after a long week, SHAKE makes the moment a little brighter—literally.

Here’s what makes SHAKE a standout experience enhancer:

• Visual delight

Edible glitter creates swirling, shimmering patterns that make any drink feel artisanal.

• Flexible dosing

Consumers can add as little or as much THC as they feel comfortable with.

• Zero beverage constraints

It works with sparkling water, juice, mocktails, cocktails, smoothies—the possibilities are endless.

• A low-sugar, low-calorie alternative

Many cannabis beverages are still high in sugar or flavor additives.
SHAKE lets people infuse THC into their drink of choice without compromising their preferences.

• A perfect stocking stuffer

Its small form factor, gorgeous packaging, and “you have to try this” vibe make it perfect for holiday gifting.

Why Media Recognition Matters for the Cannabis Beverage Category

Beyond the honor of being featured, acknowledgments like this from GreenState have real impact.

1. They educate consumers

Many people still don’t know cannabis beverages exist—or that options like SHAKE even could exist.
Trusted publications help bridge that knowledge gap.

2. They normalize cannabis

When respected outlets include cannabis gifts alongside mainstream lifestyle products, it signals cultural maturity and breaks stigma.

3. They uplift small and emerging brands

Big brands dominate shelf space, but editorial recognition gives innovative companies like 23rd State the highlight they deserve.

4. They validate a rapidly expanding category

THC beverages represent an important shift in consumption preferences. Features like this help drive consumer adoption and retailer interest.

So when GreenState includes SHAKE, it’s not just a win for us—it's a win for the entire cannabis beverage movement.

What’s Next for SHAKE and 23rd State in 2025

Being featured in a major publication’s gift guide is energizing, and it fuels our mission to keep pushing boundaries in cannabis beverages.

In 2025, 23rd State will continue:

• launching additional SHAKE varieties

• expanding THC beverage innovation

• supporting Minnesota’s growing cannabis retail landscape

• educating consumers on safe, fun, functional cannabis experiences

• celebrating creativity and joy across everything we produce

Our goal has always been to create products that bring people together in meaningful, memorable ways. SHAKE’s inclusion in this guide reaffirms that we’re on the right path.

Closing Thoughts: A Heartfelt Thank-You

To GreenState:
Thank you for seeing the innovation behind SHAKE.
Thank you for helping educate consumers in an industry where clarity and trust matter more than ever.
Thank you for uplifting brands that put intention and creativity at the center of their work.
And thank you for including 23rd State’s SHAKE among the top cannabis gifts of 2025.

To our customers, retailers, and community:
Thank you for helping us grow, for sharing your SHAKE creations, and for believing in the magic of a little glitter and a little THC.

Here’s to a sparkling year ahead—literally.