We’re proud to share that 23rd State has been featured in Digital Journal, a leading global media platform covering business, innovation, and emerging industries. The article, “23rd State Blends Cannabis, Technology, and Design to Transform the Beverage Market”, highlights our journey as a Minnesota-based company that is reshaping the cannabis beverage landscape through creativity, technology, and a digital-first approach.
At 23rd State, we’ve always believed cannabis beverages could be more than just a product—they can be an experience. From the shimmer of SHAKE Infused Edible Glitter to the refreshing balance of FRESH PRESS Infused Pear Cider, our mission has been to create drinks that are not only consistent and reliable, but also visually stunning, digitally engaging, and rooted in science. Seeing this vision recognized by Digital Journal is an honor, and it reinforces the importance of the work we’re doing to bring cannabis innovation to consumers everywhere.
Read the full article at the Digital Journal.
Technology at the Heart of Cannabis Beverages
One of the key themes Digital Journal captured in their feature is how technology drives every stage of our business—from product development to consumer engagement.
Traditionally, cannabis products have faced challenges with consistency, dosage, and onset time. At 23rd State, we’ve embraced advanced emulsification and nanoemulsion technologies that allow cannabinoids to dissolve seamlessly into beverages. These processes break cannabinoids down into incredibly small, water-soluble particles, making them more bioavailable and ensuring that each sip delivers a smooth, fast-acting, and reliable effect.
For SHAKE Infused Edible Glitter, this means more than sparkle—it’s a cannabinoid infusion designed for consistency and shareability. For FRESH PRESS Pear Cider, it means a crisp, refreshing cider experience with precise dosing, quick onset, and the confidence that every can is just as good as the last.
Digital Journal highlighted this balance between science and creativity, showcasing how our products combine reliable cannabinoid delivery with design elements that make them fun, engaging, and highly shareable.
SHAKE: A Spark of Innovation
If you’ve tried SHAKE, you know it’s more than just a drink enhancer—it’s a conversation starter. SHAKE combines water-soluble THC infusion with edible glitter that transforms ordinary beverages into shimmering, one-of-a-kind creations.
This product was designed not only to deliver a consistent cannabinoid effect but also to thrive in today’s digital culture. People love sharing their SHAKE creations on Instagram, TikTok, and other social platforms, making it one of the first cannabis products intentionally built with social media engagement in mind.
Digital Journal recognized SHAKE as a prime example of how 23rd State merges technology and culture, creating something that fits seamlessly into modern lifestyles.
FRESH PRESS: Precision in a Can
Our newest product, FRESH PRESS Infused Pear Cider, takes that same commitment to science and flavor and brings it to a classic, refreshing format. Using nanoemulsion technology, cannabinoids are broken down into nanoparticles that mix smoothly into the pear cider without separation, bitterness, or inconsistency.
The result is a cider that’s crisp, refreshing, and reliable, with a fast onset that consumers can trust. As Digital Journal noted, it’s a beverage that pairs craft-quality flavor with cutting-edge science, setting a new standard for infused drinks.
A Digital-First Mindset
Beyond product design, our company has embraced a digital-first business model. Every can and bottle includes QR codes that connect consumers to educational resources, recipes, and dosage guides. We’ve built e-commerce tools and loyalty programs that make the customer journey seamless, while actively encouraging user-generated content to celebrate creativity and community.
Digital Journal highlighted how this digital ecosystem allows us to create relationships that extend far beyond purchase, keeping consumers engaged with 23rd State at every step of their journey.
Looking Ahead
We’re just getting started. As mentioned in the feature, we’re exploring new technologies like AI-driven flavor development, blockchain for supply chain transparency, and even augmented reality experiences tied to packaging and events. Our focus remains on staying ahead of the curve—continuing to surprise and delight consumers while delivering products that are safe, consistent, and exciting.
Thank You, Digital Journal
We’d like to extend a heartfelt thank you to Digital Journal for recognizing our work and sharing our story with a global audience. Their coverage helps shine a light on how cannabis beverages are evolving into one of the most dynamic categories in the industry, and we’re honored to be at the forefront of that change.
For those who want to read the full feature, you can check it out here:
👉 Read the Digital Journal article
At 23rd State, we’re proud to represent Minnesota’s growing cannabis industry while pushing the boundaries of what infused beverages can be. Whether you’re pouring glitter into your glass with SHAKE, or cracking open a cold can of FRESH PRESS, you’re experiencing the future of cannabis—where technology, creativity, and culture collide.
