At 23rd State, being featured in our recent Breadstack interview was more than just an industry highlight—it was an affirmation of what we’ve believed since day one: Minnesota is ready to lead the next chapter of cannabis beverage innovation.

Breadstack’s feature gave us the space to talk about where we’ve come from, what sets our products apart, and how Minnesota’s one-of-a-kind market is shaping the future of functional and THC-infused drinks.

Why This Feature Matters

We’ve always viewed 23rd State as more than a beverage brand—it’s a bridge. A bridge between curiosity and confidence. Between culture and compliance. Between people who want to explore cannabis responsibly and brands that make that experience approachable, transparent, and enjoyable.

When Breadstack invited us to share our story, we saw it as a chance to reflect on how far the industry—and Minnesota—has come. The conversation went beyond products and flavors; it was about how intentional design, data, and community can drive a young market forward.

“Minnesota is in a moment where education and quality matter just as much as access,” says our co-founder. “That’s exactly the kind of story we wanted to tell with Breadstack.”

Why Minnesota Is So Special to Us

1. A New Market, Done Right

The cannabis and hemp beverage category in Minnesota is still young, which means every decision matters—from compliance to labeling to consumer education. That excites us. We get to help set the tone for what responsible, transparent, high-quality brands should look like.

2. Consumers Who Care

Minnesotans value authenticity, craftsmanship, and honesty. They ask questions, read labels, and want to know how products are made. That curiosity fuels us—it’s why every can of FRESH PRESS and SHAKE comes with intentional design, clear effects, and pairing suggestions that elevate the experience.

3. A Geography That Inspires Innovation

From the Twin Cities to lake country, Minnesota’s landscape pushes us to think differently about access and logistics. Whether someone’s in a downtown apartment or a cabin miles from the nearest retailer, our mission is to meet people where they are—both physically and experientially.

4. Opportunity to Define a Category

Because the THC beverage space here is still emerging, there’s real opportunity to shape consumer perception early. We’re not competing with decades-old legacy brands—we’re helping write the playbook for how cannabis beverages are discovered, discussed, and enjoyed in Minnesota.

How the Breadstack Interview Helped Tell Our Story

The Breadstack feature gave us a national platform to articulate what we stand for as a company and as part of this new Minnesota movement.

• Sharing Our Vision: We talked about how products like FRESH PRESS Pear Cider and SHAKE Edible Glitter Drops bring sophistication and fun to the cannabis beverage world.
• Educating New Consumers: Minnesota’s legal landscape is evolving, and Breadstack’s audience gave us the chance to break down the basics—responsible use, differences between hemp and cannabis, and what to look for in labeling.
• Reinforcing Quality and Compliance: Breadstack’s secure, compliant platform mirrors our approach to safety and transparency in production and marketing.
• Elevating the Minnesota Market: The conversation wasn’t just about us—it was about how Minnesota is becoming a blueprint for balanced, innovative, and consumer-focused cannabis growth.

What’s Next for 23rd State

Being featured on Breadstack gave us momentum—and we’re channeling that energy into what comes next:

1. More Education, More Access: Expanding blogs, videos, and guides about effects, dosage, and pairing suggestions.
2. Local Events & Community Tastings: Continuing our pop-ups and collaborations across Minnesota to create authentic connections.
3. Smarter Distribution: Building regional partnerships and delivery models to ensure access across the state.
4. Staying Ahead of Regulation: Proactively aligning with evolving standards to maintain transparency and trust.

A Moment of Gratitude

Being featured by Breadstack reminded us how powerful storytelling can be. It sparked new partnerships, drew new customers, and reaffirmed that Minnesota’s cannabis community is one of the most passionate, thoughtful, and forward-thinking in the country.

To everyone who’s discovered us through that feature—thank you. To those who’ve been here since our early days—thank you even more.

This is just the start. We’re building something real. Something responsible. Something refreshing.

Closing Thoughts

As Minnesota’s cannabis and hemp beverage industry continues to evolve, we’re proud to stand among those defining its direction. Breadstack helped share our voice, but our story is still unfolding—one sip, one conversation, one community at a time.

Stay tuned for what’s next from 23rd State. And if you haven’t yet, grab a FRESH PRESS or add a splash of SHAKE to your favorite drink—you’ll taste exactly what we mean.