23rd State Announces Exciting New Wholesale Partnership With Hippy Market

Expanding Access to Premium THC-Infused Enhancers Nationwide

23rd State is thrilled to announce a major milestone in our growth journey: a brand-new wholesale partnership with Hippy Market, one of the fastest-growing online platforms dedicated to high-quality, trusted, small-batch hemp and cannabis products. This partnership marks a bold step forward in making 23rd State’s premium THC-infused enhancers more accessible to customers across the country—customers who are actively seeking clean, reliable, craft-quality cannabinoid beverages and enhancers.

Our official storefront is now live and ready for shopping here:
👉 https://hippymarket.co/shopping/23rd-state

This collaboration brings together two companies with a shared mission: elevating the hemp beverage experience, expanding consumer access to compliant THC products, and supporting the growing community of responsible, craft-focused brands.

In this in-depth announcement, we’ll walk through what makes this partnership exciting, what it means for our customers, and why Hippy Market is rapidly becoming a standout wholesale destination for hemp-derived THC products.

Why Hippy Market? A Platform Built for Modern Cannabis Buyers

Hippy Market has quickly earned a reputation as a trusted source for hemp-derived cannabinoids, functional beverages, and infused wellness products. Their platform is built with intention—supporting high-integrity brands, transparent sourcing, and businesses that prioritize quality above everything else.

For 23rd State, partnering with Hippy Market was a natural fit. Both companies believe cannabis beverages should be:

Accessible
Clean and compliant
Crafted with care
Rooted in innovation

Hippy Market curates products with rigorous attention to detail, ensuring wholesale customers can browse confidently, knowing every item has been vetted for quality, reliability, and compliance. Their customer-first approach matches the standards we hold ourselves to at 23rd State, especially as we continue expanding our beverage enhancer line—including our signature SHAKE THC Enhancer.

This alignment of values made the decision to join forces an easy one.

What This Partnership Means for 23rd State Customers

Our partnership with Hippy Market isn’t just another sales channel—it’s a fully realized wholesale experience designed to benefit our community in several essential ways.

1. Easier Access to 23rd State Products

Customers can now shop our collection directly through a clean, intuitive online storefront at Hippy Market. No friction. No confusion. Just direct access to the products they already love—or are excited to try for the first time.
👉 https://hippymarket.co/shopping/23rd-state

2. A Trusted Retail Environment

Hippy Market specializes in transparency and reliability. Their platform prioritizes brands that meet high standards of:

Safety
Testing integrity
Manufacturing best practices
Clear product labeling
Compliance with federal and state regulations

By joining their marketplace, 23rd State products are showcased alongside other reputable brands that reflect the same consumer-first values.

3. A Better Shopping Experience for THC Beverage Fans

Cannabis beverage consumers are some of the most engaged, curious, and excited customers in the industry. They want convenience, clarity, and trustworthy retailers—and they’re increasingly turning to online marketplaces to explore new products.

With Hippy Market, 23rd State customers can enjoy:

Smooth navigation
Fast shipping
Clear product information
A modern shopping experience tailored for the THC beverage world

This partnership allows us to show up in the marketplace exactly where wholesale consumers are already spending their time.

Strengthening the THC Beverage Landscape—Together

The hemp-derived THC beverage space is evolving fast. Customers are becoming more educated. Brands are pushing innovation. Retailers are investing in better platforms. It’s a moment of rapid expansion, and partnerships like this help shape the future of the category.

Here’s how this collaboration helps strengthen the ecosystem:

Supporting Small, Craft-Built Brands

Hippy Market intentionally works with curated partners rather than mass-manufactured commodity producers. As a company built on craftsmanship and premium formulation, 23rd State is aligned with the platform’s commitment to supporting craft beverages and small-batch innovation.

Bringing Consumers Closer to Transparency

Customers are demanding transparency—and they deserve it. Hippy Market delivers easy access to testing information, clear labeling, and brand storytelling. For 23rd State, this means our focus on clean formulations and compliant THC levels is fully showcased to buyers.

Expanding Responsible Access to Cannabis Beverages

More customers than ever are choosing THC beverages and enhancers over alcohol. They’re looking for low-dose, functional, and socially friendly ways to unwind. This partnership allows us to serve these consumers directly with:

Micro-dose friendly options
Mix-your-own beverage enhancers
Low-calorie alternatives
Consistent, predictable experiences

Add in the wide reach of Hippy Market’s platform, and this partnership becomes a key driver of accessibility across the Midwest and beyond.

Spotlight: What You Can Now Shop at Hippy Market

Our storefront includes the products customers love most, beginning with our signature THC beverage enhancer line.

SHAKE THC Enhancers

SHAKE is designed for flexibility, convenience, and personalization—allowing customers to add THC to any drink, any time. Whether someone wants to elevate a mocktail, create a THC spritz, or unwind with a flavorful nightcap, SHAKE provides an easy, clean, and reliable solution.

Customers will find:

Consistent dosing
Fast-acting formulations
Delicious flavor options
Perfect compatibility with mocktails and THC cocktails

Our full lineup—and all upcoming product drops—will be available through Hippy Market as they launch.

Expanding Our Retail Footprint in 2025 and Beyond

This partnership is just the beginning. As 23rd State continues to grow, we’re committed to partnering with retailers who understand the THC beverage consumer and are ready to invest in the future of the category.

Our next phase includes:

Scaling online availability
Expanding brick-and-mortar partnerships
Launching more innovative enhancer flavors
Enhancing our educational content and recipes
Developing creative collaborations across the beverage space

Joining Hippy Market helps fuel this long-term strategy, allowing us to reach new audiences and connect with consumers in meaningful, modern ways.

Why This Matters for the National Hemp-Derived THC Marketplace

The hemp beverage industry is experiencing significant momentum—and equally significant challenges. Retail accessibility, regulatory clarity, and consumer education are more important than ever. Partnerships like this demonstrate that the industry can grow responsibly while offering consumers the high-quality products they’re actively seeking.

Hippy Market’s retail model—and their commitment to compliance—helps set the tone for a more standardized and transparent marketplace. That benefits:

Retailers
Brands
Regulators
Consumers
And the cannabis beverage industry as a whole

As the category matures, platforms that elevate trusted brands will be essential in shaping the national perception of hemp-derived THC.

We’re proud to be part of that progress.

Looking Ahead: What Customers Can Expect Next

Customers can expect a growing selection of 23rd State products on Hippy Market, including:

New SHAKE flavor launches
Seasonal limited-edition formulations
Expanded THC beverage offerings
Mixology-focused collabs
Bundles and curated product experiences

We’ll also be integrating more recipes, guides, and educational content to help consumers explore THC beverages with confidence.

To stay updated, customers can bookmark our storefront or follow our social channels for product drops and announcements.

👉 Shop 23rd State now on Hippy Market:
https://hippymarket.co/shopping/23rd-state

A Community Built With Heart: Kat and Matthew’s Vision for Hippy Market

One of the most inspiring parts of this partnership is the passion and purpose behind Hippy Market itself. Founders Kat and Matthew have done an exceptional job creating a space where vendors and buyers can truly come together—authentically, transparently, and without the noise that often clouds the cannabis marketplace. Their commitment to curating high-quality brands, supporting small businesses, and fostering genuine community connection has transformed Hippy Market into more than a retail platform. It’s a hub for discovery, trust, and shared values. We’re grateful to join a marketplace built with this much care, intention, and vision.

A Shared Future Built on Craft, Transparency, and Innovation

We’re honored to partner with Hippy Market and join a curated lineup of brands shaping the future of hemp-derived THC beverages. This collaboration strengthens our ability to reach consumers nationwide while maintaining the high standards our community expects from 23rd State.

The future of THC beverages is bright—and we’re just getting started.

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