Sparkle, Science, and Shout-Outs: 23rd State Featured in Insider Weekly

At 23rd State, we’ve never followed the status quo. From the beginning, our mission has been to create cannabis products that defy expectations, inspire joy, and elevate wellness. That’s why we’re thrilled to see our work recognized by Insider Weekly in a recent article titled “Minnesota Cannabis Company Pioneers Glitter-Infused THC Beverage Enhancers.”

This thoughtful feature highlights our SHAKE line—a fast-acting THC beverage enhancer infused with edible glitter—and dives into how 23rd State is helping reshape the cannabis landscape. If you haven’t read the article yet, we encourage you to check it out here. It’s a great look at what happens when form meets function, and fun meets wellness.

But there’s more to the story than sparkle. Below, we’re pulling back the curtain to share what SHAKE is, why it matters, and how it reflects our deeper commitment to transparency, intention, and transformation—one shimmering drop at a time.

A New Era for Cannabis Consumption

Cannabis has come a long way. From smoke to vape to gummy, the way people interact with cannabis has evolved in both sophistication and purpose. Increasingly, consumers are seeking options that fit into their existing routines—without stigma, without confusion, and without compromise. Enter functional beverages.

Functional drinks are the future, and cannabis is a natural fit. But for too long, drinkable cannabis options were limited in effect, taste, or reliability. That’s why we created SHAKE, a fast-acting, flavorless THC enhancer that can be added to any beverage, from sparkling water to cocktails, mocktails, and beyond.

What makes SHAKE unique isn’t just its precise dosing and rapid onset. It’s the edible glitter—a visual cue that cannabis can be celebratory, beautiful, and shared in the same joyful way as your favorite drinks.

Insider Weekly captured this perfectly: SHAKE is “a little science, a little sparkle, and a lot of intention.”

The Inspiration Behind SHAKE

The story of SHAKE starts with our founder, Leah Kollross, who launched 23rd State as part of a personal journey toward wellness after being diagnosed with multiple sclerosis. For Leah, cannabis wasn’t just an alternative—it was a lifeline. But the options available weren’t always approachable or empowering, especially for women, parents, professionals, or anyone looking to shift away from alcohol in favor of something gentler on the body and mind.

23rd State was born out of that need: to create cannabis products that feel natural, not niche; modern, not medicinal. SHAKE embodies that ethos.

We asked ourselves: What if cannabis could look and feel as joyful as it makes you feel? What if it could be beautiful and effective—not either-or? And what if every dose could be a ritual, a moment of care, a mood booster?

That’s when the idea of edible glitter came into play.

Why Glitter?

Some people ask us, “Why glitter?”

We say, “Why not?”

The edible shimmer in SHAKE isn’t just for looks (though we admit, it’s definitely eye-catching). It’s a subtle, playful reminder that cannabis can—and should—be fun. It’s about taking the edge off without losing the sparkle. For many of our customers, SHAKE becomes part of their wind-down routine, celebratory moments, or social experiences—and the glitter helps signal that this is something special.

Whether you're making a mocktail for a self-care night or mixing a low-dose social drink for your best friend’s birthday, SHAKE adds that visual pop that turns a routine into a ritual.

Insider Weekly put it best: “It’s a bold departure from the shadowy, secretive tone of legacy cannabis culture—and a sparkling step toward a more open, joyful future.”

Fast, Functional, and Designed for You

Let’s talk about what makes SHAKE work—beyond the glitter.

Each SHAKE drop is powered by nanoemulsion technology, which breaks THC molecules into tiny particles for rapid absorption. This means you feel the effects faster (usually in under 15 minutes), compared to the 45+ minute onset of traditional edibles. It also allows for precise microdosing, so you can control your experience with intention.

SHAKE is:

• Flavorless and odorless – so it won’t alter the taste of your drink

• Infused with edible glitter – for a shimmery visual experience

• Clearly labeled – with batch testing and transparent ingredients

• Alcohol-free, sugar-free, and vegan

• Offered in multiple strengths and colors, including pink, gold, and purple

It’s THC that fits your lifestyle, not the other way around.

Cannabis Meets Culture: A New Kind of Celebration

Cannabis doesn’t have to be hidden. We built SHAKE to be social, shareable, and normalized.

For those looking to reduce or replace alcohol, SHAKE offers a new kind of celebratory experience—one rooted in wellness, not hangovers. It’s increasingly common to find SHAKE at weddings, art openings, dinner parties, and wellness retreats. It's not just about getting high—it's about getting aligned.

We believe cannabis should be treated with the same creativity, respect, and accessibility as any other modern wellness tool. That means great design, great ingredients, and great storytelling.

Minnesota Roots, National Vision

We’re proud to call Minnesota home—the 23rd State to join the union and now a pioneering force in the growing cannabis beverage space.

As Insider Weekly noted, “It’s no coincidence that one of the most eye-catching innovations in cannabis beverages is coming out of Minnesota, a state known for its blend of creativity, wellness, and grassroots innovation.”

SHAKE is more than a product—it’s a nod to Minnesota’s values: transparency, community, and care. We source intentionally, test rigorously, and design with purpose. Every decision is made to support our mission: normalize cannabis as a joyful, wellness-driven choice.

A Moment of Gratitude

We’re incredibly grateful to Insider Weekly for recognizing the heart behind what we do. Media coverage like this helps move the conversation forward—and helps shine a light on how cannabis can evolve into a trusted, empowering tool for everyday life.

By amplifying stories like ours, publications like Insider Weekly are helping to destigmatize cannabis and celebrate the diverse innovators reshaping the space.

So to the team at Insider Weekly: thank you. Your thoughtful feature brought new eyes to SHAKE and reminded us why we do what we do.

You can read the full article here:
👉 Minnesota Cannabis Company Pioneers Glitter-Infused THC Beverage Enhancers

What’s Next for SHAKE?

We’re just getting started.

Our team is currently expanding the SHAKE line with new glitter shades, flavor-paired drops, and functional blends that incorporate botanicals, terpenes, and CBD. We’re also working on limited-edition collabs with mixologists and creators who are helping reimagine what a cannabis experience can look and feel like.

In the meantime, you can explore SHAKE in-store and online through Minnesota’s licensed cannabis retailers—or catch us at events like the Legacy Cup this fall, where SHAKE will be front and center for sampling and sparkle.

Join the Sparkle Movement

Whether you’re THC-curious, canna-confident, or just tired of drinking the same thing every night, SHAKE invites you to try something new—and a little magical.

We believe cannabis should make you feel lighter, brighter, and more in control. And if it adds a little glitter to your glass? All the better.

Thank you to everyone who’s supported us, shared SHAKE with friends, and helped spark this glittery movement. And thank you again to Insider Weekly for the incredible feature.

Here’s to science, sparkle, and stories worth sharing.

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Want to see SHAKE in action?
Follow us on Instagram @23rdstate for recipes, behind-the-scenes footage, and upcoming drops.

Or shop SHAKE at our retail partners throughout Minnesota.