In a major moment for Minnesota’s cannabis beverage scene, 23rd State’s new THC product, SHAKE, has been featured on BevNet, the industry’s leading voice for beverage innovation and trends. The inclusion marks a pivotal milestone—not only for the brand—but also for the growing THC drink movement sweeping across the U.S.
This breakthrough comes as 23rd State, a woman-owned and disability-led cannabis brand, launches SHAKE, a boldly formulated THC-infused beverage enhancer designed for modern drinkers seeking more control, versatility, and functionality in their cannabis experience.
Read the full featured article here.
What Is SHAKE?
SHAKE is a water-soluble THC beverage enhancer that transforms any drink—sparkling water, tea, juice, mocktails—into a personalized cannabis beverage. Unlike traditional ready-to-drink THC sodas or seltzers, SHAKE gives consumers the ability to dose on their own terms.
Each compact bottle is equipped with an easy-to-use dosing cap, allowing consumers to measure and add the desired amount of THC—starting low and going slow or building up to their perfect level. SHAKE is available in multiple cannabinoid formulations, including THC-only and THC:CBD blends, and offers a sugar-free, flavor-neutral profile that mixes cleanly into any beverage without altering taste or texture.
This product was made for the canna-curious, wellness-forward crowd looking to elevate their lifestyle without compromise.
Why SHAKE Is a Game Changer in the THC Beverage Space
While cannabis beverages are gaining popularity, many consumers still find the category inflexible or intimidating. Most THC drinks come in single-serving cans with set dosages and pre-selected flavors. But SHAKE changes the game by putting control directly in the hands of the consumer.
1. Custom Dosing
SHAKE empowers users to choose their experience, whether they want just 2.5mg of THC for a light buzz, 5mg for a social lift, or more for deeper relaxation. This dosing flexibility is key for newcomers, casual users, and those with specific tolerance needs.
2. Mixes with Anything
Unlike sugary sodas or overly flavored THC drinks, SHAKE is flavor-neutral, making it the perfect functional add-in to smoothies, teas, juices, or even craft cocktails. It doesn’t alter the drink’s original taste, meaning consumers can infuse their daily routine seamlessly.
3. Discreet and Portable
SHAKE fits in your bag, gym tote, or glovebox, making on-the-go cannabis infusion easy and discreet. Whether you’re heading to the lake, a yoga class, or a dinner party, SHAKE offers a microdose-friendly format for modern, wellness-oriented living.
BevNet Recognition: Why It Matters
BevNet is the most trusted authority in beverage industry news, covering everything from sparkling water and energy drinks to emerging wellness categories and functional beverages. Being featured in BevNet isn’t just press—it’s a stamp of credibility and innovation.
For 23rd State, a Minnesota-based cannabis brand rooted in sustainability and accessibility, this feature highlights:
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The innovation behind SHAKE’s delivery format
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The emergence of cannabis beverages as a category to watch
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The growing recognition of women-led cannabis companies
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Minnesota’s place as a rising leader in cannabis product development
It signals to the national market that 23rd State is not only ready for broader distribution but that SHAKE has the potential to redefine how consumers engage with THC in daily life.
The 23rd State Story: Cannabis With Purpose
Founded by Leah Kollross, 23rd State is a woman-owned, disability-led cannabis brand dedicated to plant-based wellness, sustainability, and inclusion. Leah lives with multiple sclerosis, and her journey with cannabis started as a personal exploration of healing.
SHAKE reflects her belief that cannabis should be accessible, functional, and easy to integrate into everyday wellness routines. Rather than chasing hype or copying West Coast trends, 23rd State is committed to building products with Minnesota values—intentional, high-quality, and rooted in community.
In a market that often rewards flash over function, Leah has built a brand on empathy, education, and experience—qualities that make her product offerings not only unique but deeply needed.
SHAKE’s Key Features
To fully appreciate SHAKE, here’s a deeper look at what sets it apart from other THC drink products on the market:
| Feature | SHAKE | Traditional THC Beverages |
|---|---|---|
| Dosing Control | ✅ Fully customizable | ❌ Fixed dose |
| Flavor Flexibility | ✅ Neutral, mixes with anything | ❌ Pre-flavored only |
| Portability | ✅ Travel-friendly bottle | ❌ Bulky cans |
| Sugar Content | ✅ Zero sugar | ❌ Varies, often high |
| Cannabinoid Options | ✅ THC, THC:CBD blends | ❌ Limited blends |
| Sustainability | ✅ Recyclable packaging, fewer single-use containers | ❌ More packaging waste |
SHAKE is more than a product—it's a functional tool for self-directed wellness, appealing to the growing number of consumers who want cannabis products that respect their autonomy and routine.
Who Is SHAKE For?
One of SHAKE’s biggest strengths is its versatility. It isn’t made for a niche crowd—it’s made for everyday people who are curious about THC and want to integrate it with intention.
SHAKE is ideal for:
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Canna-curious newcomers looking to try THC without overcommitting
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Health-conscious consumers avoiding sugar or artificial additives
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Busy professionals who want a discreet way to unwind after work
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Wellness seekers incorporating THC into their morning smoothie or evening tea
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Social hosts who want to offer cannabis-enhanced beverages alongside traditional drinks
This wide range of use cases positions SHAKE not just as a product, but as a lifestyle enhancer—a new standard in cannabis consumption.
A Sign of Things to Come for Minnesota Cannabis
The BevNet feature also signals a turning point for Minnesota’s cannabis industry. As the state continues to roll out adult-use cannabis regulations, brands like 23rd State are setting the tone for what a responsible, forward-thinking cannabis economy can look like.
SHAKE is proof that cannabis products can be:
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Designed with wellness in mind
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Inclusive of beginners and casual users
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Sustainable and portable
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Rooted in real stories and lived experience
This isn’t just a trend—it’s a shift in culture. And with leaders like Leah at the forefront, the future looks promising.
Where to Find SHAKE
SHAKE is now available across select Minnesota retailers and direct-to-consumer through 23rd State’s online store. Interested customers can sign up for updates, store locator info, and exclusive SHAKE drops on the brand’s website.
As BevNet’s coverage continues to shine a light on rising cannabis innovations, SHAKE is poised to expand into new markets and inspire a new wave of mindful, modern THC consumers.
Final Thoughts: More Than a Product—A Movement
With SHAKE’s inclusion in BevNet, 23rd State has proven that midwestern cannabis innovation is not just alive—it’s thriving. This isn’t just about being first-to-market. It’s about being first to connect with consumers in a way that feels real, respectful, and radically accessible.
For those curious about THC, wellness, or finding balance in modern life, SHAKE offers a simple invitation:
Pour. Dose. SHAKE. Enjoy.
This is cannabis on your terms—and it’s only the beginning.
