We've been saying it since day one: SHAKE isn't just a product. It's a moment. And now, the rest of the world is starting to take notice.
We're thrilled to share that 23rd State and our flagship innovation, SHAKE Infused Edible Glitter Drops, were featured on Benzinga — one of the most widely read financial and business news platforms in the country. The feature spotlighted the official unveiling of SHAKE as a dazzling new innovation in the infused beverage space, and we couldn't be more proud of what this milestone represents.
What Is SHAKE, and Why Is Everyone Talking About It?
If you haven't met SHAKE yet, let us introduce you.
SHAKE is a food-grade, flavorless, edible glitter drop infused with hemp-derived Delta-9 THC and CBG. You simply shake the bottle, drop it into your drink, stir, and sip — and watch your beverage transform into a shimmering, sparkling experience. It's zero calories, undetectable sugar, and formulated to feel in 5–10 minutes, lasting about an hour.
It's fun. It's functional. And it's unlike anything else on the market.
SHAKE comes in multiple colors — Pink, Emerald, and Gold — each offering a low, consistent microdose of cannabinoids formulated for a repeatable and enjoyable social experience. Whether you're dropping it into a sparkling water, a mocktail, or a champagne flute at a celebration, SHAKE turns the ordinary into the extraordinary.
Why a Benzinga Feature Matters
Benzinga reaches millions of readers — business leaders, investors, entrepreneurs, and industry watchers who are tracking where markets are headed. Being featured there signals something important: cannabis beverages aren't a niche conversation anymore. They're a mainstream business story.
The infused beverage market is projected to reach $117 billion by 2032, and brands like 23rd State are at the forefront of defining what that future looks like. When a platform like Benzinga covers our launch, it validates not just SHAKE as a product, but the entire category of intentional, lifestyle-forward cannabis beverages as a serious alternative to alcohol.
For us, this isn't just a PR win. It's confirmation that the market is ready — and that we built something worth paying attention to.
Built in Minnesota. Built for Everyone.
23rd State was born here in Minnesota, a state that represents our values of community, transparency, and doing things the right way. Our name itself is a nod to Minnesota's status as the 23rd state to legalize adult-use cannabis — and our commitment to equity, repair, and reimagining what cannabis can look like in everyday life.
SHAKE was designed with that same spirit. It was made for the fun-loving, trend-setting individual who wants cannabis to fit seamlessly into their lifestyle — not the other way around. No dispensary required. No stigma. Just sparkle, sip, and enjoy.
Every batch of SHAKE is third-party tested, compliant with the 2018 Farm Bill, and traceable through QR codes on every bottle. Because when you trust us with your ritual, we take that seriously.
From Launch Party to National Retail
The Benzinga feature coincided with SHAKE's official launch window — available starting April 20, 2025 at select Minnesota retailers and online at 23state.com/shake, with a national rollout to bars, dispensaries, and specialty retailers underway.
To celebrate, we hosted an exclusive SHAKE Launch Party at the Earl Giles Distillery Mezzanine in Minneapolis — bringing together cannabis enthusiasts, industry professionals, and tastemakers for a first look (and first sip) of what we'd been building.
The energy in that room? That's what SHAKE is made for.
This Is Just the Beginning
Being featured on Benzinga is a milestone, but it's not the finish line — it's fuel. We're continuing to grow our retail presence, expand into new markets, and keep innovating for a community that deserves better options when it comes to how they socialize, celebrate, and unwind.
If you haven't tried SHAKE yet, now is the perfect time. And if you have? Tell a friend. Share the shimmer. Let's keep making this movement sparkle.
Shop SHAKE at 23state.com/shake
23rd State is a Minnesota-based cannabis lifestyle brand dedicated to innovation, quality, and community. All products are third-party tested and hemp-derived.
