SHAKE Glitter Drops Goes National: 23rd State Featured on WGN TV
When we set out to build something new in the cannabis space, we weren't looking to replicate what already existed. We wanted to create something that felt alive — something that made people light up the moment they dropped it into their drink. With SHAKE Infused Edible Glitter Drops, that's exactly what happened. And now, the country is starting to notice.
We're proud to share that 23rd State and the SHAKE launch were featured on WGN TV as part of our April 2025 product debut — a milestone that marks not just a PR moment, but a signal that the cannabis beverage category is entering genuinely new territory.
Watch the full feature on WGN TV.
What Is SHAKE?
SHAKE is the world's first infused edible glitter beverage enhancer. It's flavorless, food-safe, and formulated with a carefully crafted microdose of hemp-derived Delta-9 THC and CBG — designed to deliver a consistent, repeatable, and enjoyable social experience for adults 21+.
The concept is simple: shake, drop, stir, and sip. In seconds, any drink — sparkling water, a mocktail, a craft cocktail, your morning juice — transforms into something visually stunning and intentionally elevated. No taste alteration. No guesswork. Just shimmer and a gentle buzz.
SHAKE comes in multiple colors, making it as adaptable to a bachelorette brunch as it is to a Friday night out. It's cannabis consumption designed around self-expression, celebration, and community — not just effect.
Why This Feature Matters
Being picked up by WGN TV isn't something we take lightly. WGN is one of the most recognized news brands in the Midwest and a trusted voice for Chicago and the broader region. For a Minnesota-born cannabis lifestyle brand to earn that kind of coverage speaks to something bigger than a product launch — it reflects a cultural shift in how mainstream media is beginning to engage with the hemp and cannabis space.
Cannabis beverages and beverage enhancers are no longer niche. Consumers are actively seeking intentional, alcohol-alternative experiences, and SHAKE sits squarely at that intersection of wellness, lifestyle, and innovation. National media attention validates what we've believed since day one: there's a real appetite for cannabis products that prioritize fun, quality, and authenticity over the clinical or counter-culture associations of the past.
A Launch Built for the Moment
SHAKE officially became available on April 20, 2025 — both online at 23state.com/shake and through select Minnesota retailers. The launch was celebrated with an exclusive SHAKE Launch Party at the Earl Giles Distillery Mezzanine in Minneapolis, where guests got to experience SHAKE signature THC-infused cocktails firsthand and see the product in action.
The energy in the room that night reflected exactly what SHAKE is built for: people coming together, raising a glass to something new, and choosing a more intentional way to celebrate.
The 23rd State Vision
From the beginning, 23rd State has been about more than products. We're a Minnesota-born cannabis lifestyle brand on a mission to make cannabis more accessible, fun, and community-rooted. SHAKE is the clearest expression yet of that mission — a product that meets people where they are, whether they're deep in the cannabis lifestyle or simply curious about what a thoughtful, social alternative to alcohol can look and feel like.
The WGN TV feature is one more reminder that we're building something worth talking about. And we're just getting started.
Ready to add some sparkle to your sip?
Shop SHAKE Infused Edible Glitter Drops at 23state.com/shake — available online and at select retailers across Minnesota, with national retail expansion underway.
For press inquiries, contact us at 23state.com. Follow along on Instagram | Facebook | Pinterest
