In a cannabis industry often driven by trends and traditional formats, we set out to build something completely different. SHAKE isn’t just a product—it’s a revolution in how we experience hemp-derived Delta-9. Born from a desire to create something that felt stylish, functional, and uniquely joyful, SHAKE is a result of passion, perseverance, and a whole lot of glitter.
The Idea Behind the Sparkle
The story of SHAKE began with a simple question: What if consuming cannabis could be as fun and expressive as it is effective? We noticed that many cannabis products leaned heavily into one identity—either clinical and medicinal or overtly recreational. There was little room for nuance, for creativity, for play.
Women especially were being left out of the cannabis conversation. Their preferences, lifestyles, and consumer habits weren’t reflected in the options available. That’s where the idea of SHAKE came in—a product that would break boundaries, challenge perceptions, and most importantly, bring a little dazzle to everyday life.
Designing the SHAKE Experience
We didn’t just want to make a beverage additive. We wanted to create an entire experience around SHAKE. That started with our focus on aesthetic. The packaging, the shimmer, the vibrant colors—everything had to signal that SHAKE was different from anything else on the shelf. We worked with designers, mixologists, and cannabis formulators to craft a product that was as beautiful as it was functional.
Our goal? To make something that looked good on your bar cart, felt fun to share with friends, and delivered consistent effects you could count on.
SHAKE is for the brunch crowd, the concert-goers, the creatives, and the curious. It’s for those who want to sip with style and unwind with elegance.
Sourcing Quality Ingredients
Infused with high-quality, hemp-derived Delta-9 THC, SHAKE was formulated to be clean, compliant, and safe. Each drop is crafted with the utmost care, using ingredients that meet rigorous standards for purity and consistency.
We knew from the beginning that transparency and trust were essential. That’s why we provide clear dosing, batch lab results, and a commitment to only using what we’d feel good putting in our own drinks.
Crafting the Flavor & Formulation
It wasn’t enough for SHAKE to look good—it had to taste good, too. That’s why we partnered with beverage experts to develop complementary flavor profiles that work with a wide range of drinks, from sparkling water and mocktails to craft cocktails and beyond.
Our SHAKE Drops come in a range of shimmering colors, each designed to elevate your drink visually and enhance your mood functionally. From our rosy Cosmo pink to our vibrant Emerald green, each SHAKE color is a mood, a vibe, and a full-on experience.
Hand-Packaged with Care
Every bottle of SHAKE is hand-packaged by our team, ensuring quality control from start to finish. Our commitment to small-batch production means every drop you receive is touched by care, attention, and a little bit of love.
We believe this level of craftsmanship matters. It’s what sets us apart from the mass-produced, cookie-cutter products flooding the cannabis space. SHAKE isn’t just a product—it’s a reflection of the care we have for our customers and the community we’re building.
Overcoming Industry Challenges
Creating SHAKE wasn’t without its hurdles. From navigating regulatory gray areas to developing a stable glitter suspension that wouldn’t clump or settle, our team worked through countless prototypes, setbacks, and surprises.
But we never lost sight of the vision. We knew that the cannabis space needed something fresh—something that brought joy and creativity into the conversation. SHAKE is our way of showing that cannabis can be inclusive, celebratory, and even a little bit fabulous.
Building a Brand with Purpose
At 23rd State, we don’t just sell products—we tell stories. SHAKE is one of those stories. It speaks to the women who have been overlooked by the industry. It speaks to the innovators who crave new formats and better experiences. And it speaks to the cannabis-curious who want a way to connect with hemp in a lighter, more joyful way.
Through SHAKE, we’re redefining what it means to consume cannabis. We’re offering permission to play, to experiment, and to sparkle—literally and metaphorically.
The Road Ahead
The journey to create SHAKE has been exciting, challenging, and deeply fulfilling. And we’re just getting started. As we grow, we’re continuing to innovate with new colors, new collaborations, and new ways to bring SHAKE into your world.
Whether you’re a longtime enthusiast or brand new to infused drinks, we invite you to join the SHAKE movement. It’s time to sip, sparkle, and shine.
Ready to SHAKE things up? Shop now and experience the magic of hemp-infused edible glitter.
