And a growing number of people are ready for something else
For years, alcohol has been the default. Celebrating? Pour a drink.
Winding down? Pour a drink.
Trying to make small talk with strangers? You guessed it—pour a drink.
It’s not a moral failure. It’s just cultural muscle memory. But lately, a lot of people are asking better questions.
Do I actually want this, or is it just habit?
Can I unwind without numbing out?
Is there a way to mark a moment without paying for it the next morning?
For more and more people, the answer is yes. And the shift is already happening.
Sober-curious isn’t a trend. It’s a recalibration.
Not drinking doesn’t mean you’re anti-fun. It doesn’t mean you’ve sworn off celebration.
It means you’re paying attention to how things make you feel—and being a little more intentional about what you say yes to.
That doesn’t always mean cutting out alcohol entirely.
For some, it means drinking less often.
For others, it’s about exploring new rituals or rethinking what a “reward” looks like after a long day.
The through line is clarity. Curiosity. Control.
And that’s where low-dose cannabis has quietly stepped in.
A lighter kind of lift
For years, the cannabis space was either overwhelming or unapproachable.
You were either all in—or not in at all. But now? There’s room for something in between.
Products like SHAKE are part of a new category designed for exactly that space.
A drop in your drink. A bit of sparkle. A light lift that leaves you calm, not foggy.
You’re still in control. You still feel like you.
And that matters, especially for people who have left alcohol behind—or want to.
The ritual still matters. It just looks different now.
Raising a glass still means something. Gathering at a table still means something.
SHAKE isn’t here to replace that. It’s here to give it a new shape.
Whether you’re the friend who always brings a bottle of wine or the one who no longer drinks but still loves being part of the toast, there’s a space for you.
This isn’t about convincing anyone to stop drinking. It’s about reminding people that you have options now.
You can slow down without shutting down.
You can feel festive without going overboard.
You can make your drink sparkle—and your night, too.
We’re not anti-alcohol. We’re pro-choice.
The world doesn’t need more pressure to pick a side.
This is about adding something to the mix, not taking anything away.
If you’ve cut back on alcohol and missed the ritual—SHAKE is for you.
If you’ve always been sober and wanted something that feels elevated—SHAKE is for you.
If you’re somewhere in between—curious, cautious, figuring it out—SHAKE is for you too.
Alcohol isn’t the only option anymore.
And we think that’s something worth celebrating.
