How THC Beverages Are Reinventing Social Drinking
For generations, alcohol has dominated the social scene. From happy hours to wedding toasts, clinking glasses has long symbolized connection and celebration. But in 2025, a new trend is taking over the drink in your hand: THC-infused beverages.
Fast-acting, flavor-forward, and socially inclusive, cannabis drinks are rewriting the rules of relaxation. For many, they’re becoming the preferred substitute for alcohol—offering an uplifting buzz without the hangover. And leading the way in Minnesota’s cannabis beverage movement is 23rd State, makers of SHAKE and FRESH PRESS.
In this post, we’ll explore why THC drinks are quickly becoming the hottest alternative in modern social culture, how 23rd State is bringing innovation to the glass, and why more people are raising a can—or a glittering cocktail—when they say cheers.
The Rise of THC Beverages
The cannabis beverage market is experiencing explosive growth. With hemp-derived THC legalized under the 2018 Farm Bill, innovative companies have created products that are not only accessible but also sophisticated, well-crafted, and designed for mindful consumption.
Unlike traditional edibles, which can take hours to kick in, many modern THC drinks use nano-emulsification technology. This allows cannabinoids like THC, CBD, and CBG to be absorbed more quickly—usually within 15–30 minutes—offering a fast-acting, more predictable experience.
Consumers are noticing. Reports show that THC beverages are reshaping the alcohol industry, with many sober-curious or health-conscious drinkers swapping their beer or cocktail for a cannabis-infused alternative.
The reasons are clear:
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No hangovers
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Lower calories and sugar
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Microdosing potential
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A new type of social buzz
This shift marks a cultural change—moving away from alcohol-heavy socializing toward something more balanced, inclusive, and wellness-focused.
Why People Are Swapping Alcohol for THC
For decades, social drinking was nearly synonymous with alcohol. But today’s consumers—especially millennials and Gen Z—are rethinking what’s in their glass.
1. Health and Wellness Priorities
Alcohol is linked to dehydration, fatigue, and long-term health risks. By contrast, low-dose THC beverages can provide a mild, euphoric effect without the negative physical aftermath.
2. Control and Customization
With products like SHAKE by 23rd State, consumers can precisely measure their dosage—just 1 mg THC per drop—making it easy to tailor the experience. Unlike alcohol, where strength varies widely between drinks, cannabis beverages allow for intentional, mindful consumption.
3. Social Inclusivity
THC beverages provide an option for people who don’t want to drink alcohol but still want to participate in social rituals. They fit seamlessly into happy hours, dinner parties, concerts, or casual nights in.
4. Innovation and Flavor
Cannabis beverages aren’t just about effects—they’re also about taste. Craft producers like 23rd State design beverages that rival the quality and creativity of modern cocktails. With offerings like pear cider and glittering THC drops, cannabis drinks are stylish, fun, and flavorful.
23rd State’s Approach to Elevated Sipping
At 23rd State, innovation meets celebration. Our products are designed not just to be consumed, but to be enjoyed as part of a shared social experience.
SHAKE: THC Beverage Enhancer with Sparkle
SHAKE is unlike anything else on the market. It’s a glitter-infused, THC+CBG enhancer that transforms any drink into a cannabis-infused mocktail. Each drop contains 1 mg THC and 3 mg CBG, making it perfect for precise microdosing.
Why SHAKE stands out:
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Customizable: Add to sparkling water, juice, cocktails, or mocktails.
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Visually stunning: The edible glitter creates a sparkling, Instagram-worthy drink.
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Innovative formulation: Combines THC with CBG for a balanced, uplifting effect.
SHAKE has already earned recognition in the industry, including being nominated for Most Innovative New Non-Beverage THC Product.
FRESH PRESS: Infused Pear Cider
For those who want a ready-to-sip option, FRESH PRESS brings orchard-fresh flavor to the THC beverage scene. This infused pear cider is crisp, refreshing, and designed for both cannabis enthusiasts and canna-curious beginners.
Paired together, SHAKE and FRESH PRESS showcase the versatility of cannabis beverages—from mix-at-home creativity to crack-open-and-enjoy convenience.
Benefits of Choosing THC Beverages
Beyond innovation, THC beverages offer real lifestyle benefits. Here are some reasons people are making the switch:
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Zero hangover mornings: THC wears off gently, leaving you refreshed.
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Mindful dosing: Whether you want just a drop of SHAKE or a full can of FRESH PRESS, you’re in control.
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Lower calories than cocktails or beer: A waistline-friendly option.
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Perfect for “California sober” lifestyles: Enjoy social buzz without alcohol’s downsides.
Tips for First-Time THC Drinkers
If you’re curious about trying THC beverages, here are a few tips to ensure a positive experience:
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Start Low, Go Slow
Begin with 2–3 mg THC and wait at least 45 minutes before consuming more. Products like SHAKE make this easy. -
Pair with Social Settings
THC drinks are ideal for group hangouts, music festivals, or nights at home with friends. -
Don’t Mix with Alcohol
For best results, enjoy THC beverages as an alcohol substitute, not a companion. -
Stay Hydrated
Keep water on hand to stay balanced and refreshed. -
Experiment with Flavors
Add SHAKE to sparkling water, lemonade, or craft mocktails for a personalized touch.
Cocktail Inspirations with SHAKE
One of the best parts about SHAKE is how it transforms ordinary drinks into extraordinary ones. Here are a few favorite recipes:
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Emerald Envy Mule – A zesty spin on the Moscow Mule with lime, ginger beer, and SHAKE for sparkle.
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Green Goddess Cooler – Cucumber, mint, and tonic water elevated with drops of SHAKE.
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Pink Velvet Sunset – Lemonade, grenadine, and SHAKE for a glowing, social-ready drink.
These creations aren’t just delicious—they’re conversation starters.
Navigating the THC Beverage Landscape
While THC beverages are gaining momentum, it’s important to navigate them responsibly:
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Check legality: Hemp-derived THC is federally legal, but state laws may vary. Always confirm what’s permitted in your area.
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Read labels: Not all cannabis drinks are created equal—choose brands like 23rd State that emphasize transparency and quality.
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Pace yourself: Effects can vary based on body weight, metabolism, and tolerance.
The Future of Social Sipping
We’re in the midst of a cultural shift. Just as craft beer and craft cocktails once transformed the drinking scene, cannabis beverages are now carving their place in social culture.
Imagine a future where happy hour menus feature both cocktails and THC mocktails. Where friends can choose between a glass of wine or a sparkling cannabis cider. Where celebration means more options, more inclusivity, and more creativity.
At 23rd State, we believe this future is already here. Every drop of SHAKE and every sip of FRESH PRESS is a step toward reinventing how we connect, celebrate, and unwind.
Final Thoughts
THC beverages are more than just a trend—they’re a reinvention of social drinking. They’re stylish, safe, and inclusive, providing a new way to toast life’s moments without the downsides of alcohol.
At 23rd State, we’re proud to be at the forefront of this movement. Whether you’re sipping our crisp FRESH PRESS pear cider or adding sparkle with SHAKE, you’re not just enjoying a beverage—you’re part of a cultural shift.
So next time you raise a glass, make it sparkle.
Cheers to the future of social sipping.
