In today’s fast-growing infused beverage and edibles market, businesses need reliable, compliant, and high-quality partners. 23rd State emerges as a premier opportunity for retailers, distributors, and wellness shops seeking to expand into the THC-adjacent space. In this article, we’ll explore:
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Who 23rd State is and what they offer
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Why their wholesale program is an excellent opportunity
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Key benefits and considerations
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How to get started
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Marketing strategies for selling 23rd State products
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FAQs
Link to wholesale page: Wholesale — 23rd State
Who Is 23rd State?
23rd State is a Minnesota-based company crafting premium infused beverages and THC beverage enhancers. Their products are hand-crafted in Minnesota with the aim of elevating consumer experiences through carefully formulated blends. (23rd State)
They offer two main product categories for wholesale:
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THC Beverages
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Drink Enhancers
These products contain 0.3% THC or less, which makes them compliant under many state regulations for hemp-derived products.
Why Wholesale with 23rd State Is a Strong Opportunity
For businesses considering adding THC-adjacent products, 23rd State provides several competitive advantages:
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Regulatory Compliance
Because their products contain ≤ 0.3% THC, they generally classify under hemp regulations rather than “higher THC” cannabis laws. This simplifies retail licensing, shipping, and legal risk in many jurisdictions. -
Unique Product Format
Not just edibles—beverages and enhancers are growing product categories. They appeal to consumers who prefer drinking over chewing or tinctures. These formats allow differentiation in the store. -
Made in the USA / Local Production
Being based in Minnesota is a plus for regional retailers in the Midwest. Local or regional sourcing can reduce shipping costs and delivery times, and increase consumer trust. -
Growing Market Demand
THC-infused beverages, wellness, and functional drinks continue to gain traction. Consumers are open to novel formats for relaxation, mood, or enjoyment. -
Wholesale Access to Branding and Marketing Support
Many companies in this space, including 23rd State, provide partner support (e.g., marketing assets, product education) to help retailers succeed.
Key Benefits of 23rd State’s Wholesale Program
Here are some of the standout benefits that retailers or distributors gain when partnering with 23rd State:
| Benefit | Details |
|---|---|
| Wholesale Pricing | Reduced price tiers for bulk orders. Access to better margins per unit. |
| Product Variety | Both ready-to-drink THC beverages and drink enhancers. Helps with broad shelf presence. |
| Partnerships & Reach | Their existing wholesale partners and networks include established players in distribution and retail. |
| Quality & Transparency | Having clear sourcing, ingredient lists, and THC compliance builds trust with both retailers and consumers. |
| Growth Potential | As hemp-derived THC products become more mainstream, being an early retailer or distributor can position you for growth. |
Considerations Before Committing
While the opportunity is strong, there are also things to consider:
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Regulations Vary by State: Even with ≤ 0.3% THC, state laws differ. Some states have stricter definitions, testing requirements, or labeling standards. Always check local laws.
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Shelf Life and Storage: Beverages and drink enhancers may require careful storage (temperature, light). Handling logistics matters.
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Customer Education: Because infused beverages are still novel to many, consumers may need information on dosage, effects, usage. Retail staff training is helpful.
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Competition: This space is getting more crowded. You’ll want to distinguish your store by customer experience, branding, or specialized offerings.
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Liability and Insurance: Depending on local laws, carrying THC-adjacent products may require special liability coverage.
How to Become a Wholesale Partner with 23rd State
If you’re interested in carrying 23rd State products, here’s a step-by-step guide:
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Visit the Wholesale Page
Start with their official wholesale info: 23rd State Wholesale -
Review Available Product Categories
Check the lists for “THC Beverages” and “Drink Enhancers” to decide which lines meet your store’s needs. -
Submit a Signup Form
23rd State requires completing a signup form to access wholesale pricing and accounts. Typically, you’ll provide business info, resale license, etc. -
Negotiate Terms
Discuss minimum order quantities, pricing tiers, shipping logistics, payment terms. Larger orders often lead to better discounts. -
Set Up Logistics
Arrange storage, shelf space, staff training, merchandising displays. Ensure compliance with local rules around THC content. -
Launch Marketing Efforts
Use in-store tastings (if allowed), displays, online promotions, social media, and educational content to inform customers. -
Monitor and Adjust
Track sales, customer feedback, legal landscape. Adjust orders, product mix, pricing as you learn what sells best.
Marketing & Sales Strategies for 23rd State Products
To maximize success when you're carrying 23rd State, these strategies can help:
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Prominent Point-of-Sale Display: Feature beverage coolers or display racks that draw eyes. Beverages often sell when seen.
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Bundle Offers: Pair a drink with a snack or another product. Use drink enhancers with mixers. This encourages higher cart value.
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Educational Content: Use signage that explains what drink enhancers are, how to use them, effects, dosage. Use QR codes linking to more info.
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Sampling (Where Legal): If state law allows, give small tastings to let customers try before buying.
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Leverage Influencers or Local Collaborations: Local influencers, wellness bloggers, or food & drink content creators can spread awareness.
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Loyalty & Gift Incentives: Reward repeat customers. Use gift-with-purchase promotions.
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Bundle/Seasonal Themes: Highlight drinks for summer refreshment, or relax-themed bundles for evenings.
SEO & Online Strategies for Retailers
Besides physical retail, carrying 23rd State products online can boost visibility and sales. Here are SEO-centric tips:
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Optimize Web Pages for Key Terms
Use relevant keywords such as THC beverages, drink enhancers, hemp infused drink, non-intoxicating THC, etc. For example: “shop THC beverages by 23rd State,” “buy drink enhancers online.” -
Create Product Descriptions with Benefits
Describe: flavor profiles, how the product works, dosage, what makes it different. Use FAQ sections. -
Use Content Marketing
Blog posts that discuss infused drinks, wellness / relaxation, cocktail recipes with enhancers, legal aspects of hemp THC. These help drive traffic. -
Use Local SEO
If you have a physical store, promote that you carry 23rd State in your local area (“[City] shop selling THC-infused beverages”). -
Encourage Reviews & Ratings
Customer reviews help with trust and SEO. Make sure you collect and display them. -
Link to the Official Wholesale Program
If you’re discussing your sourcing, transparency helps. You might even link to the 23rd State wholesale page for credibility.
Frequently Asked Questions
Q: Are 23rd State products legal in all states?
A: Because 23rd State products contain 0.3% THC or less, they generally comply with federal hemp laws. However, state and local regulations vary widely. Always confirm with state authorities or legal counsel.
Q: Do I need a special license to sell these?
A: For many states, a regular reseller license may suffice. But some states require specific permits for selling THC-derived products even at low levels. Check local laws.
Q: What’s the minimum order for wholesale?
A: The wholesale page doesn’t publicly show a minimum; you’ll need to fill out their signup form and discuss terms.
Q: What support does 23rd State provide to retailers?
A: Likely: marketing assets, product education, signage, possibly co-marketing or promotional material. Contact them after signing up to learn specifics.
Q: How are products shipped and stored?
A: Beverages and enhancers may require temperature-controlled storage. Shipping methods should protect from heat and light.
Real-World Use Case: Retailer in the Midwest
To make this more concrete, here’s a scenario:
You run a wellness and specialty drinks retailer in Minneapolis. Customers are interested in natural, functional drinks, and you’re considering adding THC-adjacent products without crossing into high-THC legal territory.
By partnering with 23rd State you can:
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Stock ready-to-drink beverages that require no mixing or dosing by customers
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Offer drink enhancers for people who already have favorite mixers
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Market them as “infused with low-THC hemp” and emphasize the transparency and lab testing
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Hold tasting events (if legally allowed in your jurisdiction)
You may find that infused beverage customers are more likely to return for relaxing evening drinks or small social occasions. Margins on bulk wholesale orders could allow you to price competitively while maintaining profitability.
Conclusion
Wholesale with 23rd State offers a compelling opportunity for retailers, distributors, and specialty stores to enter or expand in the infused beverage market. Their compliance, product diversity, quality, and regional production are strong assets. If you’re looking to differentiate your product mix and meet growing consumer demand for THC-adjacent, non-intoxicating beverages and enhancers, 23rd State deserves serious consideration.
Next Steps:
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Review 23rd State’s product offerings and legal compliance via their wholesale page: Wholesale — 23rd State
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Fill out their signup form to gain pricing access
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Plan your logistics, marketing, pricing, and compliance procedures
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Launch and monitor results, adjusting inventory and promotions as needed
