FRESH PRESS and SHAKE Join MoreBetter’s Upcoming Cohort: Elevating Products with Real-World Data & Deep Customer Insights
Introduction
In today’s fast-moving health, wellness, and beauty marketplace, claims are everywhere—but consumers increasingly demand proof. They want to know how a product performs, what difference it makes, and whether it delivers measurable results. That’s why real-world data, rigorous testing, and scientifically grounded insights have become critical differentiators.
That’s also why we are thrilled to announce that FRESH PRESS and SHAKE are joining the upcoming cohort of MoreBetter, a leading platform that helps brands like ours collect clinical-grade, real-world evidence and customer insights. This partnership marks a transformative step forward for both FRESH PRESS and SHAKE. We will harness the power of MoreBetter’s study protocols, analytics, and data tools to enhance our products, validate claims, and ultimately deliver more value to you—our customers.
Read the full press release here.
What Is MoreBetter?
MoreBetter is a research and analytics platform specializing in real-world evidence (RWE), consumer insights, and clinical-grade studies for health, wellness, and beauty brands. On their website, they describe themselves as a platform delivering “Real-World Research, Clinical-Grade Insights.” (MoreBetter)
Key features of MoreBetter include:
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Real-World Consumer Studies: Longitudinal studies that follow users over time—not just snapshot surveys. (MoreBetter)
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A/B Product Testing: Comparing variants or versions of products to see what performs better under realistic, usable conditions. (MoreBetter)
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Placebo-Controlled & Blinded Clinical Studies: For more stringent validation where needed. (MoreBetter)
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Statistically Significant Performance Data: Ensuring sample sizes, study design, and data collection yield results credible enough for marketing, R&D, or even publication. (MoreBetter)
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Speed: Typically producing usable data in 60-120 days. (MoreBetter)
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Compliant, Scalable Infrastructure: Proprietary software, participant recruitment options, customization, etc. (MoreBetter)
MoreBetter positions itself as the answer to the question: “How does this product make someone feel, and what impact does it have on an individual or across a cohort?” (MoreBetter)
Why Real-World Data & Customer Insights Matter
Before talking about what FRESH PRESS and SHAKE will do in the MoreBetter cohort, it’s helpful to understand why this kind of data is so valuable:
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Credibility & Trust
Consumers today are savvier. They’re less likely to buy on hype or vague promises. Having real data — ideally from blinded, placebo-controlled, or comparative studies — builds trust. Claims that “boost immunity,” “improve skin hydration,” or “increase energy levels” mean more when backed with longitudinal, statistically robust evidence. -
Better Product Development
Real-world feedback helps brands understand what works, what doesn’t, and why. Differences between laboratory/perfect-condition results vs. real-life usage can be huge. The data guides formulation tweaks, packaging changes, dosing, user experience—the full spectrum. -
More Effective Marketing & Positioning
Data isn’t just for product teams; it's for marketing. Insights about performance, demographics, user expectations, and satisfaction fuel messages that resonate. It helps in differentiating your product in a crowded marketplace, and in making claims that are both compliant and compelling. -
Regulatory & Scientific Rigor
Some claims or categories (especially in wellness, supplements, etc.) require higher levels of proof to meet regulatory requirements or to be accepted by health professionals. Real-world evidence and clinical‐grade studies can help the brand meet those thresholds. -
Consumer Willingness to Pay
When products are backed by credible performance data, consumers often are willing to pay more. Studies show that performance data ranks among top factors influencing purchase decisions for health & wellness products. (MoreBetter) -
Iterative Improvement and Innovation
Data reveals opportunities for iteration. You can test formulation changes, packaging, user instructions, shipping or preservation methods, even flavor or scent variants. Real-world use often uncovers usability friction or side effects that lab tests do not.
What It Means for FRESH PRESS & SHAKE
By joining MoreBetter’s upcoming cohort, FRESH PRESS and SHAKE are committing to a deeper, more rigorous, consumer-centered approach. Here are concrete ways this benefits the products, and you, the customer:
Faster & More Frequent Product Validation
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Rather than waiting for anecdotal feedback, we’ll get quantitative, statistically powered results on product performance.
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Through MoreBetter’s 60-120 day timeline for many studies, we can iterate rapidly—test tweaks and see outcomes, refine further.
Greater Transparency
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We’ll share performance data with you, our customers. This may include metrics like how many users observed certain benefits, how strongly, and over what time frame.
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We expect to reveal insights such as satisfaction rates, real usage patterns, and demographic breakdowns—helping you understand whether a product is likely to work for someone like you.
Improved Formulations & User Experience
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Real-world data will show not just if a product works, but how it works: which formulation, packaging, or usage instructions produce better outcomes.
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We’ll learn about side effects, compliance challenges, etc., so future versions can be optimized.
More Credible Claims & Marketing
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When we claim a benefit—say, that SHAKE improves energy levels, or that FRESH PRESS boosts skin radiance—we’ll have study data backing it.
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That opens up possibilities for more authoritative content: white papers, case studies, or even publication, which adds trust.
Aligning Product Features with What You Care About
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Through MoreBetter’s consumer studies and data analytics, we’ll get insights into what outcomes matter most to you. Are you more concerned about fast visible changes, long-term wellness, minimal side effects, flavor/sensory experience, value for money?
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That feedback helps us prioritize features and trade-offs in R&D.
Regulatory & Compliance Readiness
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Especially if future product lines have more stringent requirements (e.g. supplements, functional wellness, skin care with active ingredients), having clinical-grade evidence helps with compliance, labeling, claims, and even approvals in some jurisdictions.
How the Cohort Process Will Likely Unfold for Fresh Press & SHAKE
To make things concrete, here’s a likely roadmap for how FRESH PRESS & SHAKE will work with MoreBetter during the cohort. While exact details will evolve, this gives you a sense of what to expect:
| Stage | What Happens | How Long | Key Outputs |
|---|---|---|---|
| 1. Protocol Design & Planning | We define what outcomes to measure (e.g. energy, inflammation, skin glow, digestion, etc.), pick control or placebo arms if needed, choose participant demographics, determine study duration. | ~1-2 weeks | A study protocol that aligns with both brand goals and scientific rigor. |
| 2. Recruitment & Baseline Data Gathering | Participants are recruited (from existing customers, registries, or MoreBetter’s network), baseline measurements collected. | ~2-3 weeks | Baseline data: how people are before using product. |
| 3. Intervention / Product Use Period | Participants use (or use vs control/placebo) FRESH PRESS or SHAKE under defined conditions. Real-world usage: with normal lifestyle, diet, etc. | ~4-8 weeks | Data on usage, outcomes over time, adherence, side effects. |
| 4. Follow-ups & Surveys | Collect ongoing feedback: subjective feelings, satisfaction, quality of life or function, plus quantitative markers (where applicable). | Concurrent with product period | Longitudinal data. |
| 5. Data Analysis & Reporting | MoreBetter’s analytics team processes data to generate statistically robust insights: which outcomes improved, by how much, which user segments saw the biggest changes. | ~1-2 weeks after data collection | Full report: metrics, charts, significance, demographic breakdown. |
| 6. Implementation & Communication | Use findings to inform product improvements, possible formula tweaks, adjust messaging/marketing. Share results with customers, possibly via white papers, blog posts, or marketing assets. | Ongoing | Improved products, more credible claims, content that earns trust. |
What You Can Expect as a Customer
As FRESH PRESS and SHAKE customers, here’s what you will likely see as this cohort rolls out:
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More Detailed Product Information
Expect to see specifics: percentage of users who noticed improvement, over what time, what changes. Rather than vague promises, you’ll get metrics. -
Evidence-Based Claims
When we say a product “increases energy,” “reduces puffiness,” “delivers lasting hydration,” etc., these will be claims grounded in our study data. -
Transparency in Methodology
We’ll share how studies were conducted: number of participants, controls/placebo, usage instructions, demographics. That way, you can judge relevance to your situation. -
Better Customer Feedback Loops
You may be asked to participate in product-use surveys, share before/after feedback, or track certain metrics (user diaries, etc.). Your participation will be part of the data that shapes future products. -
Improved Product Performance Over Time
Early versions may be strong, but with data in hand, later iterations will be even better. That could mean better taste, smoother texture, faster visible results, fewer side-effects, and improved packaging or instructions. -
More Trustworthy Marketing & Communications
We aim to use the MoreBetter findings in our communications so you’re not guessing which claims are supported and which are marketing fluff. Also, we’ll strive for honesty about what we know vs what we’re still exploring.
Why FRESH PRESS & SHAKE are Well Positioned for This
Joining MoreBetter isn’t just beneficial because the platform is strong — it’s also because our brands are ready for this level of rigor and transparency. Here’s how we’re already aligned:
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Customer Centrism: Both FRESH PRESS & SHAKE have always listened to feedback—via surveys, reviews, direct messages—and made changes accordingly. This new partnership means doubling down on that.
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Commitment to Quality: From ingredient sourcing, formulation, to safety, both brands have held high standards. This cohort will build on that foundation.
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Desire for Authentic Claims: We want more than marketing buzz; we want meaningful statements you can depend on.
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Willingness to Experiment & Improve: We recognize that not every product is perfect out of the box. Data-informed iteration is the fastest path toward excellence.
Potential Challenges & How We’ll Address Them
It’s worth acknowledging that conducting real-world evidence studies isn’t trivial. Some possible challenges and our plans to mitigate them:
| Challenge | Why It’s Hard | Our Strategy |
|---|---|---|
| Participant Adherence | In real life, people may forget doses, vary usage, or drop out. | Clear instructions, frequent follow-ups, incentives, easy-to-use tracking, good recruitment screening. |
| Variability of Use | Diet, lifestyle, environment all vary and affect outcomes. | Large sample sizes, longer duration, proper controls; collecting data on lifestyle/diet to control statistically. |
| Placebo/Control Setup | Blinding is tricky in product categories like taste/sensory, etc. | Using placebo where possible, masking flavors if feasible, using comparative variants when full placebo is impractical. |
| Data Interpretation | Distinguishing meaningful change vs noise; ensuring statistical significance. | Working with MoreBetter’s analytic tools, adhering to rigorous protocols, pre-specifying hypotheses. |
| Expectations Management | Users/customers may expect overnight miracles. | Transparent communication: what the study design allows, what results are plausible in real time, emphasizing timelines. |
We believe these challenges are solvable—and solving them is part of what gives the results their credibility.
Long-Term Vision
Looking ahead, here’s how we see this collaboration with MoreBetter transforming FRESH PRESS and SHAKE over the next 1-3 years:
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New Product Lines Built on Evidence: Future formulations, flavors, or product extensions could be developed specifically guided by what the studies show customers value most.
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Published Research & White Papers: Some study results may be published or shared publicly, raising the profile vs competitors and helping consumers make better decisions.
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Enhanced Brand Reputation & Loyalty: As trust grows, so does customer loyalty. People will feel confident buying and recommending our products.
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Regulatory & Certification Gains: Transparent evidence could help steps toward certifications or even compliance in stricter markets.
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Data-Driven Brand Storytelling: Every part of the story — ingredients, process, results — becomes stronger with real data. That helps content marketing, social proof, referrals.
How You Can Be Part of This
Finally, as customers and fans of FRESH PRESS and SHAKE, you won’t just be bystanders—you’ll be active participants. Here’s how to sign up:
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Participate in Studies or Feedback Requests: Check our social media for details, when we ask, join in. Your experience and feedback will be part of the data that helps shape the products.
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Share Your Real Experience: Before & after, what works, what doesn’t. Data gets richer when grounded in real usage.
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Be Open to Tracking: Sometimes we may ask for metrics (your energy level, skin hydration, maybe diaries). Your input will help refine future versions.
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Ask Questions & Demand Transparency: We want you to see the protocol, see the data, understand the metrics—so ask. That keeps us honest.
Conclusion
The wellness market is evolving, and at its core is a growing demand for products that do what they promise, backed by data, transparency, and scientific rigor. By joining MoreBetter’s cohort, FRESH PRESS and SHAKE are returning that demand with action.
We’re committed to letting you see what our products really do—not just in perfect lab settings, but in real life, among real users, over time. We believe this path will lead to better product performance, stronger trust, clearer claims, and ultimately happier customers.
Stay tuned: over the next weeks and months, we’ll share more updates on the study protocol, invites to participate, interim findings, and full results. Thank you for being part of this journey toward better wellness, backed by data.
Read the full press release here.
If you liked this deep dive, we’d love your feedback: What product benefits do you most want us to measure? What outcomes matter most to you? Drop a comment socials, message us, or reach out via email. Your voice will help shape the future of FRESH PRESS & SHAKE and other new and innovative products from 23rd State.
