THC and CBD get most of the attention, but there's a third cannabinoid quietly doing a lot of the work behind the scenes — and you'll find it in every can we make. It's called CBG, and if you've ever wondered what is CBG, why it shows up on our labels next to THC, or how it's different from the CBD you already know, this is the place to start.
CBG (cannabigerol) is one of the more than 100 cannabinoids produced by the hemp plant. It's non-intoxicating, increasingly studied, and structurally fundamental to the plant itself. At 23rd State, we formulate CBG-forward on purpose — our beverages pair THC with meaningful amounts of CBG rather than treating it as an afterthought. This guide breaks down what CBG actually is, how it works, how it compares to CBD, what people report it feels like, and why we think it belongs in a modern THC drink.
A quick, honest note before we dive in: CBG research is genuinely exciting, but most of it is still early-stage, much of it preclinical, and a lot of what's said online runs ahead of the evidence. We'll keep claims grounded, flag where the science is still thin, and remind you of the obvious — individual results vary, and nothing here is medical advice.
What Is CBG (Cannabigerol)?
CBG, short for cannabigerol, is a non-intoxicating cannabinoid found in cannabis and hemp plants. It's often nicknamed the "mother cannabinoid" (or "stem cell cannabinoid"), and that nickname is more than marketing — it reflects how the plant is actually built.
Here's the biology in plain terms. Early in a hemp plant's life, it produces an acidic compound called cannabigerolic acid (CBGA). CBGA is the chemical starting point for nearly every other major cannabinoid. As the plant matures, its own enzymes convert CBGA into the acidic precursors of THC, CBD, and CBC. According to a peer-reviewed pharmacology review published in the National Library of Medicine, CBGA is the biosynthetic precursor of both CBD and THC, and CBG itself is formed when CBGA loses a carbon group through heat (a process called decarboxylation). In other words: before a plant can make THC or CBD, it first makes the building block that becomes CBG.
That origin story also explains why CBG is comparatively rare and expensive. By the time a typical hemp plant is harvested, most of its CBGA has already been converted into other cannabinoids, leaving CBG at very low levels — often less than 1% of total cannabinoid content. To produce meaningful amounts of CBG, growers either harvest CBG-rich genetics early or accept lower overall yields. That agricultural reality, more than any lack of interest, is a big reason CBG never reached the household-name status of CBD. It's harder and costlier to make at scale.
Two things to lock in before we go further:
- CBG is non-intoxicating. On its own, it does not produce the "high" associated with THC.
- CBG is foundational. It's not a niche novelty; it's the precursor the whole cannabinoid family grows out of.
How CBG Works in the Body
To understand CBG, it helps to know about the endocannabinoid system (ECS) — a signaling network found throughout the human body that helps regulate things like mood, appetite, stress response, and the sleep-wake cycle. The ECS includes two primary receptor types: CB1 receptors, concentrated in the brain and central nervous system, and CB2 receptors, found largely in immune tissue and the peripheral body.
Where it gets interesting is how different cannabinoids engage that system. Research suggests CBG interacts with both CB1 and CB2 receptors directly, with particular activity at CB2. Some studies also indicate CBG may influence the enzyme FAAH (fatty acid amide hydrolase), which breaks down anandamide — an endocannabinoid sometimes nicknamed the "bliss molecule" for its role in mood regulation. The peer-reviewed literature on CBG's pharmacology describes these mechanisms as promising but still being mapped, with much of the data coming from preclinical and animal models rather than large human trials.
The takeaway for a curious drinker isn't a list of guaranteed effects — it's that CBG appears to engage the body's own balancing system through a distinct mechanism, which is exactly why it's worth pairing with THC rather than ignoring.
CBG vs CBD: What's the Difference?
If you already know CBD, you have a useful reference point — but CBG and CBD are not interchangeable. They're cousins with different jobs.
Here's how they stack up:
| CBG (Cannabigerol) | CBD (Cannabidiol) | |
|---|---|---|
| Abundance in hemp | Rare (often <1%) | Plentiful |
| Role in the plant | The precursor — the "mother" molecule | A downstream cannabinoid made from CBGA |
| Receptor activity | Tends to bind CB1 and CB2 receptors directly | Interacts indirectly; low direct binding affinity |
| Intoxicating? | No | No |
| Research maturity | Earlier-stage, growing fast | More extensively studied |
| Commonly described as | Clear, even, uplifting (anecdotal) | Calming, relaxing (anecdotal) |
The single most important structural difference is how each one talks to your receptors. Multiple sources, including consumer-health explainers from outlets like Medical News Today, note that CBG tends to interact directly with the body's cannabinoid receptors, whereas CBD works more indirectly — generally by influencing the levels and activity of the body's own endocannabinoids rather than binding strongly to the receptors itself.
What does that mean practically? Honestly, the research isn't settled enough to promise you a specific feeling from either one. A lot of the "CBG is energizing, CBD is relaxing" framing you'll see online is anecdotal, not clinically established. What we can say with confidence is that they are chemically and mechanistically distinct, they're both non-intoxicating, and — crucially — they don't have to compete. In a full or broad-spectrum product, they work alongside each other and alongside THC. Which brings us to the next question everyone actually wants answered.
What Does CBG Feel Like?
This is one of the most-searched CBG questions, and it deserves an honest answer rather than a hype one.
On its own, CBG is non-intoxicating — it won't get you high. There's no THC-style head change, no impairment, no euphoria from CBG by itself. In anecdotal reports, people often describe CBG as feeling subtle and "clear" — present but not heavy-handed. Some describe a sense of evenness or focus. But it's important to be straight with you: these descriptions are largely subjective and self-reported, not the conclusion of large controlled human studies. There is no guaranteed CBG "feeling," and individual results vary.
The more useful way to think about CBG isn't "what does it feel like alone" but "what does it contribute in the mix." Cannabinoids and terpenes are widely thought to work better together than in isolation — a concept commonly called the entourage effect. In that framework, CBG isn't a soloist; it's part of the ensemble. When CBG sits alongside THC in a thoughtfully formulated beverage, the goal isn't a separate, identifiable "CBG buzz." It's a rounder, more balanced overall experience than THC delivers by itself.
That's the lens we'd encourage. If you're chasing a dramatic standalone CBG sensation, you'll likely be underwhelmed. If you're interested in a more composed, well-rounded THC experience, CBG is doing quiet, real work in the background.
CBG + THC: Why 23rd State Builds CBG Into Every Can
A lot of THC beverages treat their formula as a single-ingredient story: how many milligrams of THC, full stop. We take a different view. We build our drinks CBG-forward, pairing THC with deliberate amounts of CBG because we believe the combination makes for a better, more balanced experience — and because the entourage-effect rationale is worth taking seriously.
Here's how CBG shows up across our lineup:
- Fresh Press — our crisp THC perry, formulated with 10mg THC and 10mg CBG. A balanced 1:1 starting point.
- Blush Crush — sparkling bubbly with 10mg THC and 10mg CBG, in a 750mL bottle made for sharing and special occasions.
- SHAKE — our edible glitter beverage enhancer, dialed way up on CBG at 30mg THC and 90mg CBG, available in three colorways for the people who want to make a drink genuinely their own.
Notice SHAKE in particular: at 90mg of CBG, it's about as CBG-forward as a beverage enhancer gets. That's not an accident or a label flourish — it's the whole point. We'd rather formulate with intention and let the cannabinoid profile do the talking than ship THC-only and call it a day.
If you want to go deeper on how a low-dose, fast-onset drink compares to a gummy or chocolate, our breakdown of THC drinks vs. edibles walks through onset time, dosing control, and the social ritual of a beverage.
CBG, THC Drinks, and Sleep
One of the most common reasons people explore cannabinoids in the first place is sleep — and it's one of the biggest questions we get: do THC drinks help you sleep?
Let's start with what the broader data shows. A 2026 survey from the American Academy of Sleep Medicine (AASM), reported by Marijuana Moment, polled 2,003 U.S. adults about cannabis and sleep. Among self-reported cannabis users, about 64 percent said using marijuana improved their sleep — 35 percent significantly and 29 percent slightly. That's roughly two in three users reporting a sleep benefit. The same coverage points to additional research, including a study of adults who drink cannabis-infused beverages that found improvements in overall wellbeing and sleep, along with reductions in stress and mood-related measures.
That beverage-specific signal matters to us, because real-world data on drinks — not just smoked or vaporized cannabis — is exactly what we point to. The MoreBetter Real-World Infused Beverage Study, an observational research effort co-led by Dr. Miyabe Shields and Dr. Riley Kirk of Network of Applied Pharmacognosy, has tracked thousands of participants across multiple cohorts and a wide range of beverage brands. In that observational data, participants have reported sleep-related and wind-down benefits associated with infused beverages. We cover those findings in depth in our MoreBetter beverage study breakdown.
Now the responsible caveats, because they're not fine print to us — they're the point:
- This is observational, self-reported data. Surveys and real-world studies capture what people report, which is meaningful but isn't the same as a randomized controlled trial proving cause and effect.
- Cannabis and sleep are genuinely complex. The same AASM experts who shared the survey also noted cannabis can be associated with daytime sleepiness and disrupted sleep for some people. It is not a one-size-fits-all solution.
- Individual results vary, and a THC drink is not a treatment for insomnia or any sleep disorder. If you have ongoing sleep concerns, talk to a licensed healthcare professional — that's genuinely the best move, and it's what sleep specialists recommend too.
So where does CBG fit in the sleep conversation specifically? Carefully, and honestly: the strongest sleep data above is about cannabis and THC broadly, not isolated CBG. We're not going to claim CBG is a sleep aid — the evidence isn't there, and we won't pretend it is. What we can say is that a low-dose, CBG-forward THC beverage offers something a lot of people are actively looking for: a measured, easy-to-control wind-down ritual that doesn't involve alcohol. For the "sober curious" and "Cali sober" crowd swapping a nightcap for something lighter, that ritual matters as much as any single molecule.
Is CBG Legal and Safe?
CBG derived from hemp sits in the same general category as other hemp-derived cannabinoids, and 23rd State products are made and sold in compliance with applicable regulations. Our beverages are strictly 21+. As with any THC-containing product, start low, go slow, don't drive or operate machinery, and don't mix with alcohol or other substances without understanding how they affect you.
CBG itself is generally considered well-tolerated in the research conducted to date, but — once more, because it's true — the human safety literature is still developing, and nothing here is intended to diagnose, treat, cure, or prevent any condition. If you're pregnant, nursing, or taking medication, talk to your doctor before using cannabinoid products.
CBG FAQ
What is CBG in simple terms? CBG (cannabigerol) is a non-intoxicating cannabinoid found in hemp. It's called the "mother cannabinoid" because its acidic form, CBGA, is the precursor the plant uses to build THC, CBD, and other cannabinoids.
Is CBG psychoactive? Does CBG get you high? No. CBG on its own is non-intoxicating and does not produce a high. The intoxicating effects in a THC beverage come from the THC, not the CBG.
What does CBG feel like? On its own, CBG is subtle and non-intoxicating; anecdotally, people describe it as clear or even rather than buzzy. Its bigger role is contributing to a more balanced overall experience when paired with THC. Individual results vary.
CBG vs CBD — which is better? Neither is universally "better." They're chemically distinct and tend to interact with your endocannabinoid system through different mechanisms — CBG more directly, CBD more indirectly. Many products use them together rather than choosing one.
Can CBG help with sleep? Most sleep research points to cannabis and THC broadly, not isolated CBG, so we won't make a CBG sleep claim. Survey and observational data show many cannabis and THC-beverage users report better sleep, but results vary and a THC drink isn't a treatment for sleep disorders. Talk to a healthcare professional about ongoing sleep concerns.
Why does 23rd State put CBG in its drinks? We formulate CBG-forward because we believe the THC-plus-CBG combination — in line with the entourage-effect concept — makes for a more balanced, intentional experience than THC alone.
The Bottom Line on CBG
CBG is the quiet foundation of the cannabinoid family: non-intoxicating, structurally essential, comparatively rare, and increasingly studied. It's distinct from CBD in both abundance and mechanism, it won't get you high on its own, and its most compelling role is as a partner to THC rather than a solo act. The science is still early in places — we'd rather tell you that than oversell it — but the direction is genuinely interesting, and it's why CBG isn't an afterthought on our labels.
If you're curious to taste the difference a CBG-forward formula makes, start with the balanced 1:1 of Fresh Press, make an occasion of Blush Crush, or go all-in on CBG with SHAKE. And if you want to keep learning, our cannabinoids and chronic pain research recap and THC drinks vs. edibles guide are good next stops.
Must be 21+. 23rd State products are intended for adults of legal age. Statements in this article have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease. Research referenced is observational and/or preliminary; individual results vary. Consult a licensed healthcare professional regarding any health or sleep concerns.
